CJ ENM Eddie Bauer×Motherground, Collaboration Products Including Sneakers Launched

'Karakoram Pass' Collection... Featuring Sneakers and Skyliner
Aiming for 'City Outdoor' Usable in Outdoor Leisure and Daily Life
Popup Event at Shinsegae Gangnam Store from 17th to 30th

'Karakoram Pass' collection photoshoot (Photo by CJ ENM).

[Asia Economy Reporter Yuri Kim] CJ ENM announced on the 14th that the outdoor brand 'Eddie Bauer' is partnering with the sneaker brand 'Motherground' to launch the 'Karakoram Pass' collection.

CJ ENM explained, "Eddie Bauer, the American outdoor brand exclusively operated in Korea, is releasing a collaborative product with the sneaker brand Motherground," adding, "Motherground is a D2C sneaker brand that sells products directly to consumers without middle distribution processes, mainly showcasing sneakers inspired by nature."

This collaborative product is the 'Karakoram Pass' collection. It was inspired by the 'Karakoram Parka,' a masterpiece of the Eddie Bauer brand. The Karakoram Parka is a mountain parka specially made by Eddie Bauer in 1953 for the American K2 expedition team’s Himalayan climb and is regarded as a monumental item in the down jacket field.

The collection features a 'city outdoor' concept, suitable for both outdoor and everyday use. The representative product, 'Karakoram Sneakers,' uses eco-friendly apple leather, recycled from the residue left after making apple juice and jam. It is available in black, khaki, and beige colors. While maintaining the traditional original form of the Eddie Bauer Karakoram Parka released in 1953, a 2022 version of the Karakoram Parka, which adds Motherground’s interpretation, is newly introduced. Additionally, 13 new collection items such as skyliner, sweatshirts, shirts, and bags can be found on the CJ OnStyle application and Motherground’s website.

A pop-up store will be held at Shinsegae Department Store Gangnam branch from the 17th to the 30th. Among visitors to the pop-up store, 550 customers who follow the official Eddie Bauer social media (SNS) accounts will be selected by lottery to receive Karakoram padding, Eddie Bauer socks, and other gifts, with additional gifts provided based on purchase amounts.

Byunghee Kwon, head of the Sports Casual Team at CJ ENM Commerce Division, said, "Eddie Bauer’s heritage items, with a history of 100 years, are still recognized for their value to the extent that homage products are released by leading fashion brands today," adding, "We look forward to meeting a wider range of customers through the Karakoram Pass collection, which reinterprets the brand’s unique sensibility with a modern touch in collaboration with Motherground, a brand highly recognized by the millennial generation."

This content was produced with the assistance of AI translation services.