Innocean Wins Two Main Awards at the 2022 London International Awards

Hyundai Motor Group's 'Dear My Hero' campaign, awarded at the 2022 London International Awards by Innocean. (Photo by Innocean)

[Asia Economy Reporter Jeon Jinyoung] Innocean announced on the 14th that it won two main awards, a Silver and a Bronze, at the London International Awards.

The Silver award was given to Hyundai Motor Group's "Dear My Hero" campaign, and the Bronze went to Hanwha Group's "What Color Is Tomorrow?" campaign.

The Dear My Hero campaign was praised for its sincere message by depicting the process of improving neighbors' lives through the world's first hydrogen cleaning truck. The advertisement showed how sanitation workers, who had difficulties working with conventional internal combustion engine cleaning trucks, experienced improved working conditions thanks to the hydrogen cleaning truck, delivering a powerful message about the use of hydrogen commercial mobility. This campaign previously won the "Grand Prix of the Year" in the public service advertisement category at the 2022 Busan International Advertising Festival.

Hanwha Group's What Color Is Tomorrow? campaign, which received the Bronze award, was evaluated as effectively conveying messages about climate change, environmental pollution issues, and the importance of eco-friendly energy through animation.

Kim Jeongah, Innocean CCO, said, "I am pleased that we received high marks for the public interest aspect, which can have a positive impact on humanity, society, and the environment," adding, "We will continue to carry out campaigns with sincere messages in the future."

This content was produced with the assistance of AI translation services.