HS Ad's 'Feel the Rhythm of Korea with BTS' Surpasses 230 Million Views

Introduction to Classic K-Pop Hits and Local Tourist Attractions

2022 Feel the Rhythm of Korea with BTS Campaign. (Photo by HS Ad)

[Asia Economy Reporter Lim Chun-han] HS Ad announced on the 10th that the teaser and main videos of the Korea Tourism Organization’s ‘2022 Feel the Rhythm of Korea with BTS’ campaign, produced by the company, surpassed 230 million views on YouTube within three weeks.

This year’s campaign features BTS introducing tourist attractions in four cities that match classic K-pop hits. The combination of Suga and Jimin, which had not been seen in previous content, has received even greater response. The teaser video, which starts with the two members enjoying original K-pop, was filmed on film rather than using typical digital methods to maximize a vintage aesthetic, with hidden details reflected in every step of the production process. Subsequently, a total of four main videos were released sequentially.

The Busan episode begins with Suga and Jimin walking into a bar in Busan where blues music is playing. When they hand a cassette tape to the bartender, Cho Yong-pil’s song ‘Come Back to Busan Port’ starts playing, introducing Busan’s tourist spots. Busan, a representative tourist destination in Korea and a candidate city for the 2030 World Expo, is showcased with stylish visuals featuring Busan Port, Oryukdo, the nightscape-famous Marine City, and Gwangandaegyo Bridge.

The Daejeon episode starts with Suga and Jimin listening to music at an LP store located in downtown Daejeon. As a woman with a rock and roll vibe leaves the LP store, the lively rhythm of Songgolmae’s ‘By Chance We Met’ unfolds, revealing hidden charms of the area that even locals find hard to know. The Pohang episode introduces the ‘City of Steel’ Pohang with a strong charisma, accompanied by K-hip hop beats. The Jeju episode offers relaxation in Jeju, a healing city where people and nature harmonize, with Park Sung-yeon’s ‘The Wind is Blowing’ as the background music. These videos will be broadcast as outdoor advertisements at major landmarks in six countries?including the United States, the United Kingdom, Singapore, Thailand, Japan, and Qatar?until next month as part of a global promotional effort.

An HS Ad official said, “With the easing of COVID-19 social distancing regulations, expectations for an increase in foreign tourists are growing. This campaign not only highlights the diverse tourist attractions of Korean cities but also adds the charm of global stars Suga and Jimin, which we expect will captivate visitors from around the world.”

This content was produced with the assistance of AI translation services.