Seven Eleven Jeju Uyu Monaka Ranks 2nd Among All Ice Creams One Month After Launch

Jeju Milk Monaka from Seven Eleven. (Photo by Seven Eleven)

[Asia Economy Reporter Jeon Jinyoung] Seven Eleven announced that its Jeju Milk Monaka ice cream, launched exclusively in the industry on the 13th of last month, ranked first in sales among sandwich-type ice creams and second overall in the ice cream category, following World Cone, within about a month of its release.

According to Seven Eleven on the 9th, Jeju Milk Monaka is the fourth differentiated product developed in collaboration with Jeju Milk, featuring a soft and chewy texture made with Jeju Milk 1A grade raw milk. This product, with crispy monaka wafer filled with chewy ice cream, has gained popularity through word of mouth on social networking services (SNS) as ‘geotba-sokjjon’ (crispy outside, chewy inside) since its launch.

The popularity of Jeju Milk Monaka is largely influenced by the increasing demand for monaka-type ice creams with high milk fat content during the winter season, along with the spread of dessert culture centered on the 2030 generation into the ice cream market.

The fact that it was developed as a monaka ice cream, which sells particularly well in winter, was also a key factor. While bar-type ice creams sell well in summer, the demand for monaka ice creams with a soft texture and high milk fat content rises in winter. In fact, sales data by ice cream category last year showed that monaka types accounted for 65% of sales in autumn and winter, whereas bar types recorded 62% in spring and summer.

Kim Hyerim, Seven Eleven’s ice cream MD, said, “Jeju Milk Monaka is a representative success case born from Seven Eleven’s long-accumulated know-how in developing differentiated products and trend data analysis,” adding, “We will continue to launch differentiated products that can challenge the dominance of traditional ice cream leaders.”

This content was produced with the assistance of AI translation services.