GS The Fresh sells 'Jasook Lobster' at planned prices through direct overseas sourcing

Canada Clean Waters 2022 Cooked Lobster Catch on Sale for One Week from the 9th
Avoiding Exchange Rate Risks with Pre-Planning, Direct Sourcing from Local Companies... "Competitive Prices"
Cooked Lobster Annual Sales Growth About 16% "Maximum Supply Planned"

GS The Fresh, Jasuk Lobster (Photo by GS Retail).

[Asia Economy Reporter Yuri Kim] GS The Fresh is contributing to curbing rapidly rising prices by selling 2022 Canadian cooked lobster at a planned price.

GS The Fresh, operated by GS Retail, announced on the 8th that it will sell 2022 Canadian cooked lobster caught in the clean waters of Canada for 9,800 KRW for one week starting from the 9th.

GS The Fresh explained, "The lobsters were steamed immediately after being caught in clean waters, then rapidly frozen and transported right away, with sizes ranging from 350g to 400g."

GS The Fresh stated that through pre-planned overseas direct sourcing, they were able to offer cooked lobster to domestic customers at a competitive price. They explained that since the second half of last year, they have been conducting pre-planning with local Canadian companies to secure supply in advance. This allowed them to avoid the period of rapid exchange rate increases and reduce import costs through overseas direct sourcing without multiple intermediaries.

The popularity of cooked lobster sold at GS The Fresh continues to grow. From 2018 to last year, the annual average growth rate of cooked lobster sales has been about 16%. Based on this, they prepared the maximum quantity this year focusing on price competitiveness.

Kwack Yong-gu, Executive Director and Head of the Supermarket MD Division at GS Retail, said, "This cooked lobster, which will be sold for only 7 days, will be good news for customers who want special menus on special days in preparation for the year-end," adding, "It is expected to be very popular due to its 'affordable price.'"

This content was produced with the assistance of AI translation services.