Shilla Duty Free, Fully Sold-Out Paid Membership 'Shilla&' Opens Additional Member Recruitment

Shilla Duty Free announced on the 8th that it will recruit additional paid memberships. (Photo by Shilla Duty Free)

[Asia Economy Reporter Jeon Jinyoung] Shilla Duty Free announced on the 8th that it will recruit additional members for its upgraded paid membership ‘Shilla&’ (SHILLA&). Shilla& is a paid membership for Shilla Duty Free that includes various shopping benefits and a range of partnership discounts available at Shilla Duty Free. The membership recruited in July was sold out within two days.

Thanks to customer support, Shilla Duty Free has significantly expanded the number of members from 200 to 500 and has started additional recruitment. For a membership fee of 500,000 KRW, customers receive duty-free points and a welcome gift worth approximately 700,000 KRW (based on an exchange rate of 1,400 KRW), as well as partnership discount benefits with Shilla Hotel, travel agencies, and more.

Paid membership registration is available at Shilla Internet Duty Free and the Shilla Duty Free Seoul store concierge lounge. The points and membership grade provided will be automatically credited and reflected in the Shilla Duty Free account the next day. The welcome gift and membership card can also be collected by visiting the Shilla Duty Free Seoul store concierge lounge. The membership period lasts until June 30 of next year, approximately seven months.

Membership benefits include ▲ offline membership gold grade upgrade ▲ two 1-day ‘Black Pass’ tickets that allow the application of the offline store exclusive black grade discount rate for one day ▲ online membership prestige grade upgrade ▲ priority delivery service at Incheon and Jeju airport duty-free product pick-up counters ▲ unlimited use of the Seoul store concierge lounge and 3 hours of free valet parking service ▲ additional S Rewards points accumulation (up to 30 times).

Partnership benefits include ▲ Shilla Hotel room discounts ▲ 10% discount at Shilla Hotel (Seoul and Jeju) Pastry Boutique ▲ 3% discount on travel products from Norang Balloon ▲ 30,000 KRW discount on MOVV airport transfers.

To coincide with the launch of the paid membership, Shilla Duty Free is holding a discount event for a 2-person, 2-night Tokyo airtel package for domestic customers. Customers who purchase over 4,000 USD at Shilla Duty Free can buy the Tokyo airtel 2-person package at a 50% discounted price, with departure dates on the 4th and 11th of next month.

A Shilla Duty Free official said, “We launched the paid membership for the first time in the industry to provide diverse duty-free shopping benefits to customers preparing for overseas travel, and it was sold out within two days during the first recruitment in July.” He added, “We plan to continue developing and expanding specialized memberships tailored to customers’ lifestyles.”

This content was produced with the assistance of AI translation services.