Reflecting Trends with One-Day and Popup Classes, Flexibly Utilizing Leisure Time through Real-Time Applications
Connecting Online Hot Class Experts and Customers at Starfield, Including Small-Group Premium Classes

Customers are cooking while participating in the 'Caprese & Chicken Fricassee' cooking class at the public kitchen in Class Cook on the B1 floor of Starfield Goyang (Photo by Shinsegae Property).

Customers are cooking while participating in the 'Caprese & Chicken Fricassee' cooking class at the public kitchen in Class Cook on the B1 floor of Starfield Goyang (Photo by Shinsegae Property).

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[Asia Economy Reporter Yuri Kim] Shinsegae Property announced on the 8th that it opened a new type of cultural center 'Classcok' on the B1 and 3rd floors of Starfield Goyang on the 1st and officially started classes.


Shinsegae Property said that a total of about 150 classes and approximately 450 sessions will be held this month. It consists of the largest 2030 hobby and leisure platform in Korea where you can enjoy new hobbies every day, 'Somssidang', an online and offline cooking class platform 'Gonggong-ui Jubang' where you can make healthy and delicious food at home, an edu-class platform for children aged 5 to 13 called 'Aigogo', and premium programs of 'Tnitni', a physical play platform for infants and toddlers.


Classcok was designed as a sophisticated and open space like an art gallery. It is described as being decorated like a 'social salon' where anyone can stay leisurely and share and empathize with each other's tastes and hobbies. The classroom space was also changed to a structure where classes are held in private spaces where the inside is not visible. They also established an open lecture platform called 'Multiroom' where local cultural and artistic workers such as emerging artists and designers and local organizations can hold lectures.



From program selection to lecture period, autonomy was increased so that customers can freely choose, relieving the burden of long-term enrollment and the inconvenience of applying for classes. Unlike the usual cultural center operation method with a three-month semester system, the enrollment period was greatly increased with one-day classes and pop-up style programs. Enrollment can be done online in real time until the day before the class instead of applying a month in advance. They also operate small elite premium classes that connect popular online platforms to customers offline so that they can experience them vividly on site.


This content was produced with the assistance of AI translation services.

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