EXCO, Nationwide First Metaverse Space for Conference and Exhibition Rooms... Business Agreement with Specialized Company

Lee Sang-gil (left in photo), CEO of EXCO, and Kim Bun-hee, CEO of Messe International, signed a business agreement to transform EXCO's conference and exhibition rooms into a metaverse space.

[Asia Economy Yeongnam Reporting Headquarters Reporter Koo Dae-sun] EXCO Co., Ltd. signed a business agreement on the 7th with Messe International Co., Ltd., a global exhibition and convention specialist company, to implement the nation's first metaverse-based virtual exhibition hall.

This business agreement was prepared to promote the digital transformation of EXCO, a regional representative exhibition and convention center, in connection with the integrated exhibition and convention support R&D project led by the Ministry of Trade, Industry and Energy.

The details of the business agreement include cooperation on building a metaverse for EXCO's exhibition halls and conference rooms, support for key necessary information such as hardware and passageways, analysis and review of ICT support matters, and testing and consulting related to the establishment of an R&D platform. The two companies will link their capabilities and infrastructure to create a metaverse space.

Through this agreement, EXCO will promote the implementation of metaverse spaces for exhibition halls and conference rooms. This will make it the first metaverse exhibition and convention center among exhibition halls nationwide. Once the metaverse exhibition halls and conference rooms are realized, domestic and international exhibition and conference organizers will be able to participate in various events without physically visiting the site, enhancing speed and convenience.

In the metaverse exhibition hall, users can select booth types such as block booths and assembly booths, and immediately simulate the placement of booths and advertising facilities, providing a sense of presence as if the actual exhibition hall has been relocated. This will enable optimal exhibition hall arrangement and convenient flow design for visitors.

Additionally, in the metaverse conference rooms, the space can be freely changed according to the nature of the meeting, such as equipping necessary devices and dividing the conference room, allowing direct planning from small meetings to large-scale conferences linked to exhibitions.

EXCO plans to actively utilize the advantage of the metaverse's "transcendence of time and space" to respond quickly to environmental changes and lead the digital innovation of the regional MICE industry.

To advance to the stage where exhibitions and conventions can actually be held in the metaverse space, EXCO plans to promote the "International Fire Safety Expo," its representative exhibition held in August next year, as a metaverse exhibition.

Previously held over three days, the Fire Safety Expo will be made available year-round, allowing continuous business exchanges such as consultations, purchases, and contract signings between participating companies and buyers throughout the year.

Lee Sang-gil, CEO of EXCO, said, "This business agreement was prepared to provide time and space expansion services for the exhibition and convention industry," adding, "Based on the metaverse platform to be built, we will provide high-quality business and efficient services to stakeholders in the exhibition and convention industry."

This content was produced with the assistance of AI translation services.