Held at BEXCO Exhibition Hall 1, Hall 3 from 11.10 to 12, Regional Innovation Project

Custom Shoes, B-Seafood Products, Job Experience, Ship Paint Simulator Experience

Illuwa Festival Promotional Poster.

Illuwa Festival Promotional Poster.

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[Asia Economy Yeongnam Reporting Headquarters Reporter Dongguk Lee] Busan City will hold the experiential job policy information festival "2022 Illuwa Festival," where people can experience job project information through immersive content, from the 10th to the 12th for three days at BEXCO Exhibition Hall 1, Hall 3.


The "Illuwa Festival" has been held annually since 2017 to allow citizens to directly experience and learn about the main projects of the "Regional Innovation Project (Job Renaissance, Busan)," a project-type initiative promoted by Busan City in cooperation with the Ministry of Employment and Labor since 2016 to create jobs suited to regional and industrial conditions.


To prevent the spread of COVID-19, the Illuwa Festival was held online until last year, but this year it will be held in person for the first time in two years. In particular, it will be held in conjunction with the "2022 Korea Local Government Management Innovation Expo," jointly hosted by the Ministry of the Interior and Safety and the Korea Daily, making it an opportunity to enjoy not only job policies but also promotion of major Busan policies such as industry-academia cooperation projects and a "workation" themed experience.


This year's Illuwa Festival consists of ▲ the "Excellent Policy Experience Zone," where visitors can view Busan custom shoe exhibits and watch custom artist demonstration shows ▲ the "Job Exploration Zone," where visitors can meet major seafood companies and popular products and directly experience the ship paint simulator VR developed by a Busan-based company for the first time nationwide to advance the marine industry ▲ the "Value Market Zone," a resting space where visitors can purchase excellent social economy enterprise products ▲ and the "Healing Zone," where various events for job seekers such as personal color diagnosis, downloading the Busan job policy app "Ilpoyu," and dart prize events are held.


Job consultations will also be available at the Busan Pavilion of the Korea Local Government Management Innovation Expo, and visitors to the jointly operated Busan Specialty Hall "Karihane, Busan" can encounter and purchase various major Busan specialty products such as coffee, bakery, seafood, and daily materials on site.



Lee Joon-seung, Director of the Digital Economy Innovation Office of Busan City, said, "The 'Illuwa Festival,' now in its sixth year, is an event designed for citizens to directly experience the policies and achievements of Busan City's job projects. Especially this year, by holding it in conjunction with various events such as the Korea Local Government Management Innovation Expo and the Busan Specialty Hall, we expect to promote expanded citizen participation and create synergy effects through joint promotion of various policies." He added, "We will continue to strive to discover and spread job policies that empower citizens."


This content was produced with the assistance of AI translation services.

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