"7 out of 10 Adults Drink at Least One Cup of Coffee a Day... Spending 100,000 Won per Month"
[Asia Economy Reporter Jang Hyowon] A survey found that 7 out of 10 adults drink at least one cup of coffee a day. The average monthly coffee purchase cost was 100,000 KRW.
According to the October issue of Monthly Consumer published by the Korea Consumer Organization on the 6th, a survey titled 'Home Cafe Consumer Awareness and Spending Survey' conducted on 500 adults showed that 75.8% of respondents drink coffee at least once a day.
Following this, the frequency was '5-6 times a week' (12.2%), '3-4 times a week' (8.0%), and '1-2 times a week' (4.0%).
Regarding the proportion of coffee purchase costs, specialty store coffee accounted for the highest share at 40.5%, followed by 'capsule coffee, whole bean coffee, drip bag' at 36.4%, and 'delivery apps' at 25.5%.
Three out of four respondents said they use capsule coffee machines at home, and 75% of users reported that their coffee consumption frequency and amount increased after purchasing a coffee machine.
44% of users responded that their spending on coffee-related dining out decreased after purchasing a coffee machine.
Coffee machines were found to vary in price depending on type and performance, ranging from a minimum of 64,000 KRW to a maximum of 2,880,000 KRW. Prices were highest for fully automatic, followed by semi-automatic, and then capsule machines.
The price of coffee beans also varied widely, ranging from a minimum of 1,290 KRW to a maximum of 12,300 KRW per 100g.
Hot Picks Today
About 100 Trillion Won at Stake... "Samsung Strike Is an Unprecedented Opportunity" as Prices Surge 20% [Taiwan Chip Column]
- "Heading for 2 Million Won": The Company the Securities Industry Says Not to Doubt [Weekend Money]
- "Envious of Korean Daily Life"...Foreign Tourists Line Up in Central Myeongdong from Early Morning [Reportage]
- "Anyone Who Visited the Room Salon, Come Forward"… Gangnam Police Station Launches Full Staff Investigation After New Scandal
- Did Samsung and SK hynix Rise Too Much?... Foreign Assets Grow Despite Selling [Weekend Money]
Meanwhile, Seoul YWCA conducted the home cafe consumer awareness and spending survey from July 1 to 20 targeting 500 adults aged 20 to 59. The sampling error is ±4.4 percentage points (p) at a 95% confidence level.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.