Homeplus Opens Online 'Senior Market'... Leading Sales of Elderly-Produced Goods

Participants of the Ministry of Health and Welfare's senior job market-type project group working at Uiseong Senior Club's 'Silver Distribution Business Group'. (Photo by Homeplus)

[Asia Economy Reporter Jeon Jinyoung] Homeplus announced on the 3rd that it has opened an online 'Senior Market' selling senior-produced products in collaboration with the Korea Senior Human Resources Development Institute under the Ministry of Health and Welfare.

Homeplus planned the Senior Market to promote the purchase of senior-produced products made by the Ministry of Health and Welfare's senior job market-type business group. Products can be purchased by accessing Homeplus online, offering a variety of items such as food and daily necessities at reasonable prices. Until the 16th of this month, all items are up to 50% off, and free shipping is available even when purchasing just one item.

This collaboration is part of a memorandum of understanding (MOU) signed last April between Homeplus, the Ministry of Health and Welfare, and Jeonju City to create senior jobs and develop sales channels for senior-produced products. Following the opening of the first non-metropolitan senior cafe, 'Homeplus Cafe Village No.1,' at the Homeplus Jeonju branch last September, Homeplus created a public-private cooperation model to promote the purchase of senior-produced products by opening the Senior Market online.

Homeplus is actively supporting the vigorous sales of these products by partially relaxing the entry screening process for the Senior Market and setting low commission fees. It is also making efforts to promote and develop sales channels for products produced by local senior companies.

In addition, Homeplus operates senior-exclusive courses such as senior digital classes and silver barista certification classes at more than 110 cultural centers nationwide to help seniors lead healthy and vibrant lives. In 2011, it became the first large supermarket chain to extend the retirement age to 60.

Shin Gunho, Head of External Policy at Homeplus, said, "We opened the Senior Market on Homeplus online to help the smooth sale of products made with the sincerity and skilled techniques of the elderly and to raise awareness of senior-produced products. We will continue activities to improve awareness of the aging-friendly industry and expand sales channels, leading the establishment of exemplary ESG (Environmental, Social, and Governance) management cases."

This content was produced with the assistance of AI translation services.