CJ ENM Invests in AI Music Creation Company ‘Poja Labs’… Becomes Second Largest Shareholder
Music that took humans 3-4 days to create, composed in 5 minutes
CJ ENM secures AI music copyright and ownership... Anticipates building an exclusive AI music library
Actively utilizes for new businesses such as metaverse music supply
[Asia Economy Reporter Oh Su-yeon] CJ ENM announced on the 31st that it has become the second largest shareholder by investing in POZAlabs, an artificial intelligence (AI) composition solution technology company. CJ ENM expects to maximize content creation autonomy with AI music secured through collaboration with POZAlabs and to secure differentiated competitiveness in future metaverse content and new business fields.
POZAlabs is gaining attention in the digital music market with AI technology capable of creating user-customized songs. It systematizes all data necessary for composition, from harmony to sampling, enabling music production that reflects atmosphere, genre, instruments, and consonance levels. It automates the entire detailed composition process, including sound source post-processing, mixing, and mastering systems, surpassing the limitations of existing AI music. Recently, it also launched the music service subscription platform “viodio,” which allows the use of music without copyright concerns.
POZAlabs AI can compose high-quality music in 5 minutes, comparable to what a person would take 3 to 4 days to create on average. Depending on the needs of program producers and creators, it also allows rearrangement (secondary creation) of original sources, enabling free use of various music tracks tailored to the intended direction.
CJ ENM has secured copyrights and ownership of AI music jointly created with POZAlabs, enabling the establishment of an independent AI music library. Providing a library of AI music in various genres and atmospheres to program producers and creators will significantly reduce content production time and costs. CJ ENM plans to prioritize the use of AI-composed music in various broadcast programs and globally distributed content. In the long term, it aims to leverage POZAlabs’ AI composition technology for metaverse content music supply and secure differentiated competitiveness in new business areas.
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CJ ENM is accelerating the discovery of promising companies in related fields such as metaverse, augmented reality (AR), virtual reality (VR), and non-fungible tokens (NFT) with the goal of securing early technology in related fields and preparing future growth engines amid the entertainment industry’s reorganization around the metaverse and the rapid growth of the digital content industry. Previously, CJ ENM invested in U.S. metaverse technology companies Hyperreal and AmazeVR and formed strategic partnerships by investing in shares of metaverse platform The Sandbox and global NFT platform DOSI’s operator Line Next.
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