Rolf Hoeffer.

Rolf Hoeffer.

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[Asia Economy Yeongnam Reporting Headquarters Reporter Koo Dae-sun] On the 25th, Gyeongbuk Province appointed Dr. Rolf Hoefer, a world-renowned scholar famous in the fields of blockchain and fintech, as the ‘Meta Gyeongbuk Web3.0 and NFT Honorary Advisor.’


Dr. Rolf Hoefer is the co-author of the bestseller "NFT Revolution," co-founder of the domestic NFT creator nurturing agency ‘NUMOMO’ and the crypto venture capital firm ‘Material Venture Capital,’ and is active as a venture investor.


Born in Germany, he earned his master's and doctoral degrees in business administration from the University of Southern California (USC) in the United States and INSEAD, a prestigious private business school in France. He is globally respected as a guru in the fields of Web3.0, blockchain, and fintech.


Web3.0 refers to an internet environment where users can own digital assets they create themselves. It is characterized by the ability to transact directly between users without going through global big-tech platform companies’ services.


NFT (Non-Fungible Token) is a digital file that stores and records ownership and transaction history of specific assets on the blockchain. Once created, it cannot be deleted or forged, enabling original certification and proof of ownership of assets.


Crypto (Cryptocurrency) is a type of electronic currency created using cryptographic technology, characterized by guaranteeing transaction reliability and stability without a central bank that guarantees its value.


Ultimately, Web3.0, NFT, and Crypto enable individuals to secure ownership of virtual assets (such as content) they develop themselves in the digital world, generate profits through peer-to-peer transactions, and pursue decentralization.


Gyeongbuk Province plans to accelerate the creation of the metaverse capital Gyeongbuk by discovering metaverse business models using core technologies based on the NFT ecosystem through this advisory appointment.


Dr. Rolf Hoefer said, “I am grateful to be invited to the metaverse capital Gyeongbuk, and I will provide advice to help activate metanomics in Gyeongbuk Province by leveraging my experience and expertise.”



Lee Cheol-woo, Governor of Gyeongbuk Province, said, “The meeting of the metaverse and NFT is a paradigm comparable to when primitive humans discovered fire for us facing digital transformation. We will make Gyeongbuk, the metaverse capital, a land of digital opportunity where ordinary people can create creative content, own it, and generate economic flows.”


This content was produced with the assistance of AI translation services.

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