Martial Arts, Hosts '2022 Han-Jung E-commerce Cooperation Forum'

Introduction to E-commerce Marketing Techniques and Market Trends
Live Broadcast Conducted in Connection with E-commerce Platforms
"We Must Respond Swiftly to Market Changes"

[Asia Economy Reporter Han Yeju] The Korea International Trade Association (KITA) announced on the 24th that it jointly held the 'Korea-China E-commerce Cooperation Forum' with the Shanghai Electronic Commerce and Consumption Promotion Center (SECPC) at the ASEM Ballroom in COEX, Seoul.

At the event, the latest e-commerce marketing techniques and market trends were introduced, and one-on-one consultations between Korean and Chinese companies were held, along with live broadcasts linked to e-commerce platforms such as Douyin and Weibo.

On the Chinese side, big buyer platforms such as Douyin, Meituan, and Alibaba.com, as well as seven consumer goods specialized apps participated. On the Korean side, about 30 companies in food, cosmetics, and fashion accessories, including Seoul F&B, Myungin Cosmetics, and Yejin Trading, took part. Chinese Wanghong (influencers) also promoted and sold Korean products such as health supplements, cosmetics, and processed foods to local consumers at the COEX C-Studio.

The forum was attended by Shin Seung-kwan, Executive Director of KITA; Zheng Ying (??), Deputy Director of Shanghai Electronic Commerce and Consumption Promotion Center; Kim Jong-cheol, Director of Trade Cooperation Bureau at the Ministry of Trade, Industry and Energy; Gu Jinsheng (谷金生), Economic Counselor at the Chinese Embassy in Korea; and Yu Guangsheng (于?生), Deputy Director of the Investment Promotion Office at the Chinese Ministry of Commerce.

In his opening remarks, Executive Director Shin Seung-kwan emphasized, "There are about 840 million e-commerce users in China, and 40% of them have experience purchasing overseas products online," adding, "China's e-commerce market is expected to continue growing, making it promising for our companies to enter." He further stated, "We will actively pursue cooperation with major Chinese platforms such as Douyin and Alibaba to support our companies' entry into China and improve the trade deficit with China."

In the following forum presentation, Director Park Seung-chan said, "In 2021, the scale of China's cross-border e-commerce imports and exports increased by 15% compared to the previous year, reaching about 2 trillion yuan," adding, "The Generation Z (born mid-1990s to early 2000s), who lead China's Singles' Day, tend to reject luxury consumption and value their own consumption culture and experiences. Their consumer market is gradually diversifying and specializing. If we fail to respond quickly to these changes, there will be no more China-specific opportunities for our companies."

This content was produced with the assistance of AI translation services.