[Smart Finance Awards] Samsung Securities, Safe Transactions and Customized Services with Latest Technology

Technical Division - Samsung Securities

[Asia Economy Reporter Lee Seon-ae] Samsung Securities ranked first in the technology category in the evaluation of Mobile Trading Systems (MTS) at the ‘2022 Asia Smart Finance Awards.’ It received high marks for enabling security-sensitive users to use the MTS conveniently and safely. In particular, the provision of services utilizing the latest technologies such as big data in various forms attracted attention.

Samsung Securities’ ‘mPOP’ offers a variety of public certification center menus such as ‘New Certificate Issuance and Reissuance,’ ‘Certificate Import,’ ‘Certificate Registration,’ ‘Certificate Cancellation,’ and ‘Prior Consent for Online Certificate Issuance,’ enhancing user convenience.

Simple login was also possible through biometric recognition such as Face ID and fingerprint recognition. Additionally, menus like ‘Samsung Quant 20,’ ‘My AI Stocks,’ and ‘US AI PICK5’ stood out for recommending stocks tailored to users by utilizing big data technology.

Samsung Securities also demonstrated exceptional technological capabilities in security-related services. By providing various forms of safety services such as ‘Banking Terminal Designation Service,’ ‘Additional Authentication Service,’ ‘Delayed Transfer Service,’ and ‘Overseas IP Blocking Service,’ it created an environment where users can trade securities with peace of mind.

It was also evaluated that the barriers to mobile app service access for people with disabilities were relatively low by providing alternative text on screens for key functions and avoiding confusion by not providing information different from the screen.

Meanwhile, Samsung Securities received much praise for the convenience-enhanced simple investment app ‘O2 (O2: Today’s Investment),’ launched in June last year. The biggest feature of O2 is that unlike other MTSs which only offered some functions such as domestic stocks and funds, it significantly reduced the total number of menus and gathered frequently used functions on one screen, designed specifically for Turini (Investor + Child). Investors can easily find the desired menu by thoroughly analyzing the usage patterns of existing MTSs and carefully selecting and arranging the essential menus from a Turini perspective. The home screen ‘MY’ gathers major functions such as ‘Total Balance,’ ‘Held Stocks,’ ‘Favorite Stocks,’ ‘Reports,’ and ‘Events,’ which account for 86% of the functions viewed by existing asset MTS app users. Core information, which is an essential function, is placed on the first screen to shorten the inquiry and transaction process.

This content was produced with the assistance of AI translation services.