Urbanbase Signs Business Agreement with Over 60 Domestic and International Premium Home Appliance and Furniture Brands

December On-Off Integrated Interior Platform Scheduled for Launch

Taking a commemorative photo with partner companies at the business agreement ceremony for the launch of a new interior platform. In the center of the front row is Hajinwoo, CEO of Urbanbase.
[Photo by Urbanbase]

[Asia Economy Reporter Kim Jong-hwa] Urbanbase Co., Ltd. announced on the 21st that it has signed a memorandum of understanding (MOU) with 34 premium domestic and international home appliance and furniture partner companies to launch a new interior platform.

The total number of brands handled by the partners is 67, and Urbanbase plans to introduce offline exhibition showrooms and online commerce as a single integrated platform with each brand, establishing a new interior ecosystem that transcends the boundaries of online and offline.

On the 20th, the MOU signing ceremony was held at Hanwha Resort Yongin Bezanson, attended by Urbanbase CEO Hajinwoo and representatives of each brand as well as key figures. Through this agreement, Urbanbase, which has established influence in the virtual interior market with technologies such as 3D interior and augmented reality, and 67 premium domestic and international home appliance and furniture brands will unite to launch Korea's first integrated online and offline living platform.

The 34 partners participating in this agreement are ▲82 Billiards ▲Geukdong Audio ▲Kkubo ▲Dojam ▲Drothers ▲Diark ▲Rounded ▲Royal & Company ▲Rooming ▲Le Marble ▲Magic Bolt ▲Boblic ▲Blanos ▲Vivaum ▲Samsung Electronics ▲Seon & Seonbun ▲Sleepyzi Korea ▲Ilba (ID Design Korea) ▲Atempo ▲Apton ▲NOON ▲Audit ▲NNN ▲Odense ▲Open Edition ▲Warm Gray Tail ▲Inen ▲Camptee ▲Clearbee ▲Cleanup Kitchen ▲Heritage Living ▲Hacker Kitchen ▲Mua Space ▲Younghoon Design, and the total number of supply partnership brands is 67.

According to the agreement, Urbanbase plans to open an approximately 800-pyeong offline exhibition showroom at Hanwha Resort Yongin Bezanson in December and launch online commerce on the same day. In the offline space, all services necessary for interior design, from brand exhibitions to preference analysis and consulting with professional interior designers, will be provided in a one-stop manner. The overall offline space design and construction is handled by Caramel Lounge, which carried out the Dears Pangyo and Myeongdong projects. In online commerce, customers can check the styling experienced in the offline space and purchase products.

Hajinwoo, CEO of Urbanbase, said, "The technology accumulated by Urbanbase over the past eight years in the virtual interior field and the excellent product power of leading home appliance and furniture brands with offline fandom will provide a unique interior experience. We expect to build a new interior ecosystem by combining offline exhibition showrooms and online commerce and to create synergy through brand collaboration."

Urbanbase is recruiting additional brands to join. Any brand related to interior design, such as furniture, home appliances, accessories, and materials, can participate, and inquiries about joining can be made through Urbanbase headquarters.

This content was produced with the assistance of AI translation services.