Lotte Hi-Mart's Induction Sales Soar... "Safe and Fast Cooking Possible"

Induction Sales Increase by 15% This Year

A model is introducing an induction cooker at the Lotte Hi-Mart Daechi branch in Seoul. (Photo by Lotte Hi-Mart)

[Asia Economy Reporter Lim Chun-han] Recently, as high inflation has increased the burden of electricity and gas bills, more consumers are seeking induction cooktops with high energy efficiency.

According to Lotte Hi-Mart on the 20th, induction sales from January 1 to October 19 this year increased by 15% compared to the same period last year. The proportion of induction cooktops in total electric range sales surged from 33% in 2019, 44% in 2020, 55% in 2021, to 65% this year.

Electric ranges are classified into induction, highlight, and hybrid types. Induction, which uses a magnetic field transmission method, is characterized by fast heating speed and strong heat power. Although electricity costs are cheaper than highlight cooktops, special cookware must be used. Highlight cooktops heat cookware using the heat from the heating element on the top plate. There are no restrictions on cookware, but residual heat remains on the top plate for a long time, so caution is needed to avoid burns. Hybrid cooktops combine induction and highlight methods.

A Lotte Hi-Mart official said, “Induction cooktops, which are safe and allow quick cooking, are popular among customers who prefer home-cooked meals,” adding, “As interest in interior design grows, inquiries about products with various color designs are also increasing.”

This content was produced with the assistance of AI translation services.