Lotte Confectionery Wins Three Grand Prizes at the '2022 Excellent Design' Awards

Pepero, Mon Cher, Shefood Blending Curry Win Korea Institute of Design Promotion Excellence Design Award
Former Food Company Design Centers Integrated into Lotte Central Research Institute to Focus on Strengthening Design Capabilities

[Asia Economy Reporter Eunmo Koo] Lotte Confectionery announced on the 20th that ‘Pepero,’ ‘Mon Cher,’ and ‘Shefood Blending Curry’ won the Package Design Grand Prize in the Visual and Information Design category at the ‘2022 Korea Good Design (GD)’ Awards.

The Good Design Award, hosted by the Ministry of Trade, Industry and Energy and organized by the Korea Institute of Design Promotion, is a system that grants the government-certified ‘GD’ symbol to products with excellent design through comprehensive evaluation of functionality, appearance, and economic feasibility.

Pepero received high praise for its design that captures the attention of the MZ generation (Millennials + Generation Z). It boldly uses high-chroma colors while applying a simple layout that clearly expresses the flavor characteristics. The package sides include encouraging messages that stimulate the emotions of the MZ generation. It also incorporates a Sweet Eco Folding line for easy separation and disposal, emphasizing eco-friendly elements.

Mon Cher, which received the same award, presented a design that applies recyclable cutting lines for easy separation and disposal, considering the eco-friendly consumption trend. Additionally, it strengthened ESG (Environmental, Social, and Governance) by reducing the printing frequency on green technology eco-friendly film packaging. While securing attention with a rich fresh cream background, the design was highly evaluated for its neat arrangement and luxurious color use that matched the product’s premium dessert characteristics, enhancing design completeness.

Lotte Confectionery’s home meal replacement (HMR) brand Shefood’s Blending Curry also received the grand prize. To intuitively express Shefood’s brand experience of ‘Anyone becomes a chef,’ the main image was composed of a table setting from a curry specialty restaurant, conveying the product’s story. The use of representative colors for each product to visually distinguish them also stood out.

This year, Lotte has integrated the design centers of all its food companies into the Lotte Central Research Institute and deployed professional personnel to accelerate the strengthening of design capabilities. A representative from Lotte Central Research Institute stated, “We will strive to enhance our capabilities to lead design trends through Lotte’s products,” and added, “We plan to continue high-level design management, including expanding eco-friendly ESG packaging.”

This content was produced with the assistance of AI translation services.