Samsung and LG Electronics "Experience Home Appliances in Virtual Space" (Comprehensive)

Samsung Electronics Launches 'Bespoke Home Meta' Service on 'Ohouse'
LG Electronics Collaborates with Unity to Realize 'Meta Home'

A Samsung Electronics model experiencing the Bespoke Home Meta at the Samsung Digital Plaza Gangnam Main Store located in Nonhyeon-dong, Seoul.
[Photo by Samsung Electronics]

[Asia Economy Reporter Han Yeju] Samsung Electronics and LG Electronics are expanding services that allow customers to experience home appliances in virtual spaces.

On the 17th, Samsung Electronics announced that it will launch the 'Bespoke Home Meta' service on the lifestyle platform 'Oneul-ui Jip' (Today’s House). This metaverse-based 3D retail experience service offers various types of virtual homes and kitchens rendered in 3D, along with preferred interior styles, enabling customers to select and experience Samsung home appliances in their desired models and colors in an environment similar to their actual homes. Customers using the Oneul-ui Jip website and app can try out Samsung appliances through Bespoke Home Meta and then purchase the desired products directly from the Samsung Electronics brand store.

Samsung Electronics has also introduced this service at Samsung Digital Plaza to allow customers visiting offline stores to use Bespoke Home Meta. Since August, the service has been provided through large interactive signage at four stores: Gangnam Main Branch, Samsung Daechi Branch, Hongdae Main Branch, and Seocho Main Branch.

LG Electronics signed a Memorandum of Understanding (MOU) with 'Unity,' a platform that provides real-time 3D content creation and operation, for the development of digital human and meta home technologies.

Through this agreement, the two companies will jointly develop technologies for implementing 'Meta Home' using digital humans capable of real-time communication and digital twins that replicate actual homes exactly. Meta Home allows customers to monitor and remotely control home appliances in real time through a virtual space identical to their own homes. It also enables easy movement and arrangement of furniture or products that are difficult to move in reality. This space can also be used as a community to share product usage know-how with others.

This content was produced with the assistance of AI translation services.