Pernod Ricard Korea Launches Three 'RSRV' Private Collection Items from 'Maison Mum'

[Asia Economy Reporter Song Seung-yoon] Pernod Ricard Korea announced on the 17th that it has launched three types of the private collection ‘Maison Mumm RSRV’ from the champagne house 'Maison Mumm,' established in 1827.

Maison Mumm RSRV is a champagne collection first introduced in 1838, and it was a special product shown only to cellar masters' acquaintances or important guests. Maison Mumm, boasting nearly 200 years of history, was founded based on the philosophy of its founder Georges Hermann Mumm's motto, 'Only the Best.' The name RSRV originates from the tradition of marking only the house's finest cuv?es with the term ‘Reserve’ according to the cellar master's motto for producing top-quality champagne.

The ‘Maison Mumm RSRV Collection,’ introduced for the first time in Korea by Pernod Ricard Korea, is the only collection containing 100% Grand Cru grapes. It consists of three types: RSRV Cuvee 4.5, RSRV Cuvee BLANC DE BLANCS 2015, and RSRV Cuvee LALOU 2008.

The bottle design was inspired by small water bottles from the 19th century and modernized, reflecting the brand story where the maison house used to fold one side of the label to indicate the champagne recipient. Pernod Ricard Korea plans to collaborate with the Michelin Guide and various partners to commemorate the launch of the RSRV collection. The RSRV collection was also showcased at the Michelin Guide Seoul 2023 publication event.

Miguel Pascal, Executive Director of Marketing at Pernod Ricard Korea, said, "This Maison Mumm RSRV collection is a product where you can fully experience the highest quality champagne offered by Maison Mumm, and it is already receiving great expectations from domestic wine enthusiasts. We hope you enjoy a luxury dining moment with the top-tier RSRV collection from Maison Mumm."

This content was produced with the assistance of AI translation services.