Kyungdong Navien Intensifies Hot Water Mat Home Shopping Campaign
[Asia Economy Reporter Kim Jong-hwa] Kyungdong Navien is intensifying the home shopping sales of its premium hot water mats. Kyungdong Navien announced that it will conduct various promotions through home shopping channels starting from the 12th.
In this home shopping event, the newly released EQM591 model can be purchased at a more reasonable price. This product features Kyungdong Navien’s unique temperature control technology called Dual Temperature Sensing, which controls the mat temperature changes according to the user’s environment and maintains the desired temperature consistently. It is the first product capable of precise temperature control in 0.5-degree increments, providing the perfect sleep temperature tailored to the user, receiving positive feedback.
The promotional broadcast for the EQM591 will be held on the 12th at 9:45 PM through Hyundai Home Shopping. Customers who want healthy sleep during the changing seasons or are preparing early for winter will find this a great opportunity, as the product is available at about a 10% discounted price.
There will also be promotions for the premium hot water mat EQM553, which is sold exclusively through home shopping. This product also controls not only the temperature of the water leaving the boiler but also the temperature of the water returning to the boiler through Dual Temperature Sensing, enabling precise temperature control. The mat temperature can be adjusted in 1-degree increments. Additionally, remote control via Bluetooth is available, along with various convenient features. The EQM553 will be sold at a 20% discounted price starting from 6:30 PM on Thursday the 13th on CJ O Shopping, followed by various channels including GS Home Shopping.
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Kim Si-hwan, Head of Marketing at Kyungdong Navien, said, "The changing seasons with large temperature differences and the onset of the cold winter are times when the importance of healthy sleep for health increases even more," adding, "We will continue to strive to convey Kyungdong Navien’s warm sincerity toward customers’ restful sleep."
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