Baemin Partners with Musinsa and Ohouse for 'Uisikju Festival'

Collaboration of Korea's Leading Food, Clothing, and Shelter Platform

[Asia Economy Reporter Kim Cheol-hyun] Woowa Brothers, operator of Baedal Minjok (hereafter Baemin), announced that together with Musinsa and Today’s House, they will hold the '2022 Uisikju Festival' for one week starting from the 12th.

This Uisikju Festival will be conducted through a 'Skill Test' and a 'Coupon Draw.' The Uisikju Skill Test is a quiz event composed of three areas: 'Ui' (Musinsa), 'Sik' (Baedal Minjok), and 'Ju' (Today’s House), each conducted individually on the three platforms. Baemin prepared questions related to food knowledge, Musinsa offers questions about fashion trends, styles, and brands, and Today’s House provides questions related to homes and interior design. Among the perfect scorers in each category, three winners will be drawn to receive a total of 10 million KRW worth of the 'Uisikju 365 Free Pass.'

There will also be a 'Uisikju Coupon Draw' that randomly awards coupons from the three companies with a 100% chance. It will be held daily at 11 a.m. on a first-come, first-served basis, where participants can draw one discount coupon each from Baemin, Musinsa Store, and Today’s House. Jo Gye-kwon, Head of Business Strategy at Woowa Brothers, said, "The three platforms representing Uisikju have prepared this event together to provide users with a festival-like enjoyable experience," adding, "We will continue to strive to offer unique experiences through various partnerships in the future."

This content was produced with the assistance of AI translation services.