Daesang Advertises Kimchi in New York Times Square... "Emphasizing Kimchi Authenticity"

Daesang Jongga Kimchi Advertisement in New York Times Square... 'Korean Kimchi, Now Everyone's Kimchi'

[Asia Economy Reporter Eunmo Koo] Daesang announced on the 12th that it will carry out a kimchi advertising campaign on the electronic billboard in Times Square, New York, USA.

Daesang Jongga (JONGGA) started advertising on the American Eagle building billboard in Times Square, New York on the 10th and will broadcast the video a total of 6,720 times until the 6th of next month.

Daesang Jongga introduces kimchi in the advertisement video under the theme "Korea's Kimchi, Now Everyone's Kimchi." People around the world who tasted kimchi express feelings such as "crispy," "rich in flavor," "healthy," and "fresh" in the video.

Daesang plans to use the United States as a forward base for the "globalization of kimchi" and continue local kimchi production and advertising campaigns. To this end, it completed a large-scale kimchi factory in the U.S. in March, the first in the domestic food industry, and is producing kimchi while expanding the number of stores carrying the product.

Meanwhile, according to Daesang, Jongga Kimchi has entered more than 40 countries worldwide, including the Americas, Europe, Oceania, China, Japan, and Singapore, and export revenue increased by 131% from 29 million dollars in 2016 to 67 million dollars last year, achieving an all-time high.

Lim Jeong-bae, CEO of Daesang, said, "Daesang has taken the lead in promoting the excellence and authenticity of kimchi to the world through Korea's representative kimchi brand, the kimchi origin country," and added, "We will continue to carry out various global activities so that 'Korea's Kimchi' can be established as 'Everyone's Kimchi' in the future."

This content was produced with the assistance of AI translation services.