Hanwha Life, LPGA 'Hanwha Lifeplus International Crown' Sponsorship
Yeo Seung-joo, CEO of Hanwha Life Insurance (second from the right), Mollie Marcus Samaan, LPGA Commissioner (third from the right), professional golfer Yoo So-yeon (right), and Mina Haerigai (left) are holding the agreement and posing for a commemorative photo. (Photo by Getty Images/LPGA)
View original image[Asia Economy Reporter Changhwan Lee] Hanwha Life Insurance announced on the 12th that 'LIFEPLUS,' the joint brand of Hanwha's financial affiliates, will serve as the title sponsor of the International Crown, a country competition hosted by the US Ladies Professional Golf Association (LPGA) Tour.
On the 11th at 9 a.m. (local time), LIFEPLUS held a signing ceremony with the LPGA at TPC Harding Park in San Francisco, USA, to finalize the title sponsorship agreement for the 'Hanwha LIFEPLUS International Crown.'
The ceremony was attended by key figures including Seungjoo Yeo, CEO of Hanwha Life Insurance, Molly Markus Samaan, LPGA Commissioner, as well as professional golfers So-yeon Ryu (representing Korea) and Mina Harigae (representing the USA).
The official name of the tournament is 'Hanwha LIFEPLUS International Crown,' held every two years. The first tournament will take place from May 4 to 7, 2023, at TPC Harding Park in San Francisco, California, USA, and the 2025 tournament is scheduled to be held in Korea.
Through this sponsorship, Hanwha's financial affiliates plan to promote the Hanwha and LIFEPLUS brands in the global market and implement various sports marketing activities to increase interest in 'Team Korea,' leveraging the nature of the country competition.
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Seungjoo Yeo, CEO of Hanwha Life Insurance, said, "LIFEPLUS, the brand of Hanwha's financial affiliates, has been conducting various activities to provide better value to customers' lives," adding, "Golf is a sport that people of all ages and genders can enjoy together, and it aligns with LIFEPLUS's goal of offering a prosperous life."
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