NS Home Shopping Strengthens Cookfest's Public Interest... "Towards a Nationwide Food Culture Festival"

Various Programs Including Local Cultural Event Promotion

NS Home Shopping will hold 'NS Cookfest 2022 in Iksan' on the 20th. (Photo by NS Home Shopping)

[Asia Economy Reporter Lim Chunhan] NS Home Shopping announced on the 11th that it has prepared various public interest programs for regional balanced development and food industry advancement at the 'NS Cookfest 2022 in Iksan' to be held on the 20th.

NS Cookfest will be held for the first time outside Seoul at Harim First Kitchen located in Iksan, Jeonbuk, and plans to grow into a nationwide food culture festival. To this end, this year, various public interest programs such as local cultural events, promotion of local brands, expansion of sales channels for small and medium enterprises, and youth job creation have been prepared in collaboration with local governments and the National Food Cluster.

In connection with the Youth Microphone Project, a project hosted by the Regional Culture Promotion Agency, a cultural performance program supporting the activities of young artists belonging to the Jeonbuk region will be held. Passionate and talented young performers such as Sensation Brass, 1253 (Il-i-o-sam), and Bangguseok Promuse will present their stages to the audience.

Tourism content promotion for revitalizing the local economy will also be conducted. Various cultural projects, tourist attractions, and cultural festivals of Iksan City will be introduced, and booths offering event experiences and souvenirs will be operated. A flower garden and photo zone linked to the Ten Million Chrysanthemum Festival, Iksan’s representative festival, have been prepared.

A promotional booth for tasting and selling Iksan’s representative brands has also been set up. It introduces local food and processed products under the joint agricultural specialty brand Topmaru of Iksan City, as well as 14 designated heritage restaurants of Iksan City. Additionally, programs for food industry development and youth job creation can be experienced.

Jo Hangmok, CEO of NS Home Shopping, said, "Iksan is a hub of the food industry, possessing the only National Food Industrial Complex in Korea, including Harim First Kitchen," and added, "We hope that this Cookfest will contribute to balanced national development and serve as an opportunity to take a step closer to the future of Korea’s food industry."

This content was produced with the assistance of AI translation services.