11st Launches 'Pre Black Friday'... Up to 45% Off Popular Amazon Products
[Asia Economy Reporter Jeon Jinyoung] 11st and Amazon announced on the 11th that they will hold a 7-day 'Pre Black Friday' event for October at the Amazon Global Store until the 17th.
11st and Amazon Global Store held a large-scale 'Summer Black Friday' event last July, doubling the total transaction amount of overseas direct purchases compared to usual. They plan to continue the enthusiastic response from overseas shoppers this time as well.
The 'One Day Black Deal,' released six items daily, is carefully selected from popular products at the Amazon Global Store. Items such as 'Nature's Way Alive Men's Energy Complete Multivitamin' and 'Zarrow Formulas Fem Dophilus 1 Billion Probiotics 60 Capsules' are offered at up to 45% discount. The 'Pre Blaf Theme Deal,' targeting the tastes of the MZ generation (Millennials + Generation Z), introduces items featuring the latest trends such as retro fashion, Halloween party supplies, moisturizing beauty products, and camping gear, personally curated by the MD.
Live broadcasts will also be held twice to celebrate 'Pre Blaf,' at 5 PM on the day and 7 PM on the 12th. At 5 PM on the day, under the theme of Open Run, popular Black Friday products from last year will be sold at special prices with benefits such as 5% SK Pay points payback. At 7 PM on the 12th, under the theme 'Orange, Retro Fashion Battle,' major Amazon fashion brands will offer up to 40% special deals and issue a live broadcast exclusive 10% Amazon fashion discount coupon.
There are also abundant commemorative discount coupon benefits. Applying all discount coupons during the event period can provide benefits up to 130,000 KRW per day. Four 15% discount coupons from card companies applicable to US products at 11st Amazon Global Store, a 5,000 KRW cart discount coupon, and a 7% overlapping discount coupon will be issued.
11st is preparing the largest-ever overseas direct purchase event of the year to celebrate Black Friday, one of the biggest shopping events in the US, in the last week of November.
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Shin Hyunho, head of Amazon and Global at 11st, said, “Due to the high customer response during last Summer Black Friday, we have prepared another large-scale pre-event ahead of the November Black Friday event.”
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