Halloween Missing Even Convenience Stores... Emart24 Launches Limited-Time Products and More

Halloween concept products sold at Emart24. (Photo by Emart24)

[Asia Economy Reporter Jeon Jinyoung] Ahead of Halloween, Emart24 announced on the 11th that it will introduce six season-limited food products and various experiential promotions such as tarot card readings.

Earlier, on the 6th, Emart24 signed a memorandum of understanding (MOU) with Techlabs, the developer and service provider of the mobile application (app) ‘Jeomsin.’ Jeomsin is an app that allows users to easily view all kinds of fortunes, including daily horoscopes, overall luck, and time-specific fortunes, in a report format.

Through this MOU, Emart24 and Techlabs agreed to participate in ▲launching season-limited products ▲supporting advertising and promotions via the mobile app ▲collaborating on online and offline content.

Targeting the Halloween season, Emart24 is launching six food products in collaboration with Jeomsin. These Jeomsin collaboration products are available at Emart24 stores nationwide and include Halloween-themed items such as ‘Pastry Sandwich’ (3,000 KRW), ‘Jeyuk & Cheese Bulgogi Gimbap’ (3,700 KRW), ‘Aged Kimchi Bulgogi Gimbap’ (3,900 KRW), ‘Topping Yubu Sushi’ (4,200 KRW), ‘Half & Half Meat Feast’ (4,600 KRW), and ‘Hearty Jeyuk & Bulgogi Lunchbox’ (4,900 KRW).

Each of the six products contains a randomly included tarot card. Customers can enjoy the ‘Find My Soul Card’ content by scanning the QR code on the back of the tarot card to discover their personality traits.

Additionally, Emart24 will randomly give all customers who purchase Jeomsin collaboration products a voucher worth between 1,000 KRW and 10,000 KRW to use Jeomsin’s paid services.

Kim Jeonghee, MD of Emart24’s Delicious Lab Team, said, “By expanding the food lineup with a Halloween Day concept, which has recently become a holiday for the MZ generation, we expect great customer response not only by attracting consumers’ attention but also by focusing on the taste and quality of the products. Moving forward, we plan to quickly introduce products that encompass the sensibilities and fun of not only the MZ generation but all age groups to enhance customer satisfaction.”

This content was produced with the assistance of AI translation services.