GS25, Cafe25 Blending Renewal Boosts Coffee Bean Bag Sales by 315%

A model is posing holding a Cafe25 coffee bean bag at GS25. (Photo by GS25)

[Asia Economy Reporter Jeon Jinyoung] Convenience store GS25 announced on the 6th that sales of the coffee bean brand Cafe25 coffee bean bag increased by 315% from January to September this year compared to the same period last year.

The Cafe25 coffee bean bag, packaged in 255g units, was supplied to stores to manufacture coffee bean products such as Americano at GS25, but as consumer demand for Cafe25 increased, a dedicated coffee bean bag display was operated from this year, leading to full-scale commercialization.

Looking at the sales growth rate of Cafe25 coffee bean bags by period, it increased by 123% compared to the previous year from January to March this year, and surged to 412% from April to September.

GS25 cites the main reason for the sales growth of Cafe25 coffee bean bags as the reblending renewal carried out from April this year by readjusting the blend of coffee beans from four famous coffee producing regions: Colombia, Guatemala, Ethiopia, and Brazil.

Kim Daehyun, MD in charge of Cafe25 at GS Retail, said, "We judged that coffee beans would become one of the most important products in convenience stores, and as a result of investing in GS25's strategic products since 2015, sales of coffee bean bags have increased," adding, "We will continue to maintain coffee bean quality at the level of specialty coffee shops and provide consumers with high cost-effectiveness."

Meanwhile, GS25 officially launched the coffee bean brand Cafe25 in 2015, supplying high-end Swiss espresso machines to all stores and launching high-quality blended coffee beans, operating about 10 coffee menu items including espresso and Americano.

This content was produced with the assistance of AI translation services.