[2022 National Audit] Secret Deals on SNS... Surge in Distribution of 'Jjakttung' Counterfeits

SNS Product Promotion Solo Markets, Highest Incidence of Counterfeit Goods Transactions
Assemblyman Kim Seong-won, "KIPO Must Lead Consumer Protection with Determination to Combat Counterfeits"

Assemblyman Kim Sung-won (Dongducheon·Yeoncheon, Gyeonggi) [Office of Assemblyman Kim Sung-won]

[Asia Economy Reporter Ra Young-cheol] Since the COVID-19 pandemic, the distribution of counterfeit goods in non-face-to-face online e-commerce has sharply increased.

On the 6th, according to an analysis of the 'Status of Counterfeit Goods Detection by Platform' data submitted by the Korea Intellectual Property Office to Kim Sung-won, a member of the National Assembly's Industry, Trade, Energy, Small and Medium Enterprises Committee (re-elected, Dongducheon·Yeoncheon, Gyeonggi), 540,481 counterfeit goods distributed through e-commerce platforms such as Instagram, Naver Blog, KakaoStory, Bungaejangter, and HelloMarket were detected from 2019 to August of this year.

By company, Instagram had the highest number of counterfeit goods detected at 186,391 cases. This was followed by Naver-operated blogs, cafes, and Smart Store with 165,342 cases, KakaoStory with 72,344 cases, HelloMarket with 31,536 cases, Coupang with 8,011 cases, Wemakeprice with 219 cases, Interpark with 219 cases, Tmon with 198 cases, Gmarket with 148 cases, and 11st with 121 cases.

Recently, domestic cell markets (one-person markets that promote and sell products through SNS) have increased, making transactions on SNS platforms such as Instagram and Naver Blog active.

In particular, on Instagram, where counterfeit goods distribution is relatively frequent, searching for 'Replica,' which means counterfeit goods and fakes, shows that posts with related hashtags reach approximately 3.18 million.

Assemblyman Kim said, "With the increase in non-face-to-face consumption, online transactions will further increase, and the distribution of trademark-infringing counterfeit goods is expected to continue rising," adding, "The Korea Intellectual Property Office must do its best to protect consumers exposed to risks by strengthening comprehensive crackdowns and preparing measures to prevent recurrence."

This content was produced with the assistance of AI translation services.