24-Month Interest-Free Installments, Up to 90,000 KRW Discount

A customer is purchasing a mobile device at Ace Store inside Emart Seongsu branch. (Photo by Emart)

A customer is purchasing a mobile device at Ace Store inside Emart Seongsu branch. (Photo by Emart)

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[Asia Economy Reporter Lim Chunhan] Emart announced on the 30th that it will start pre-orders for Apple's new products, including the iPhone 14 series and Apple Watch 8, at 79 Ace Store locations nationwide until the 6th of next month.


The iPhone 14 series is characterized by various features applied to the premium Pro lineup. The M-shaped notch at the top of the device has been replaced by a new interface space called Dynamic Island, and it is equipped with the latest A16 Bionic chip. The camera specifications have also been improved to 48 million pixels. The Apple Watch 8 also introduces various new technologies compared to its predecessor, such as body temperature measurement and vehicle crash detection.


At Emart Ace Store, various benefits are offered to customers who pre-order Apple’s new products. For iPhone pre-order customers, there are 24-month interest-free installment plans with credit cards, discounts up to 90,000 KRW when purchasing with promotional cards, and a 50% discount event when purchasing genuine cases and chargers simultaneously. When purchasing the iPhone 14 and the first-generation AirPods Pro together, customers can receive a discount of up to 170,000 KRW. Customers who pre-order the Apple Watch 8, Apple Watch SE, and Apple Watch Ultra can enjoy 18-month interest-free installment plans and a 5% discount when paying with promotional cards.


At Emart, sales of mobile devices such as phones, watches, and accessories have been continuously increasing. Last year’s sales grew by 49% compared to the previous year, and sales from January to August this year have grown by 19% compared to the same period last year.



An Emart official said, “Through this pre-order event, we will provide various benefits to customers considering purchasing Apple’s new products,” adding, “Going forward, Ace Store will establish itself as an experiential space where customers can directly try and purchase new products as an official Apple reseller store.”


This content was produced with the assistance of AI translation services.

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