The Season of Hair Loss... CJ Olive Young Launches 'Modu (毛頭) Olive Young' Campaign Throughout October

CJ Olive Young's 'ModuOlyoung' Campaign. (Photo by Olive Young)

[Asia Economy Reporter Jeon Jinyoung] CJ Olive Young announced on the 29th that it will launch the ‘ModuOlYoung’ campaign, proposing hair solutions for scalp and hair loss issues that occur during the changing seasons.

In fact, an analysis of sales of scalp and hair loss care products from the 1st to the 28th of this month showed a 28% increase compared to the previous year. This year, products with added damaged hair improvement functions alongside scalp and hair loss functionalities have been released, and related product categories are diversifying, with items like scalp scalers gaining popularity.

First, throughout October, representative products focusing on major hair concerns such as hair loss, scalp, damaged hair, and gray hair will be selected and offered at discounts of up to 41%. From the 1st to the 4th of next month, a ‘4-Day Special’ event will also be held, offering popular products at discounts of up to 45%.

Starting from the 14th, the ‘ModuOlYoung Kit,’ which allows customers to experience the hair routine proposed by Olive Young at a glance, will be given away on a first-come, first-served basis. The kit consists of up to 16 samples of popular products and is available only to customers who purchase hair products worth 25,000 KRW or more at nationwide stores and the official online mall.

Olive Young stated, “The autumn changing season sees high demand for hair loss care products due to sensitive scalp skin, and as hair concerns among younger generations become more segmented, functional products are gaining balanced attention. Through this campaign, we aim to introduce products that can solve hair concerns and lead trends as the representative hair product purchasing channel for the MZ generation (Millennials + Generation Z).”

This content was produced with the assistance of AI translation services.