Shinhan Card's 15th Anniversary: Vision Upgrade Emphasizing Customer Engagement

Goals for 2025: 35 Million Integrated Memberships - 20 Million MAU - 45 Trillion KRW in Assets

[Asia Economy Reporter Yu Je-hoon] Shinhan Card has upgraded its company vision in celebration of its 15th anniversary.

Shinhan Card announced on the 29th that it will hold a 15th anniversary ceremony on the 30th and proclaim the upgraded vision.

Shinhan Card plans to maintain the English message of the existing vision, "Connect more, Create the most," while changing the Korean message to "A company that creates the greatest value together with customers through connection." Compared to the previous message, "A company that creates the greatest value through connection," this emphasizes the meaning of "customer immersion" and aligns with Shinhan Financial Group's direction of "easier, more comfortable, and new finance," according to the company.

Shinhan Card also upgraded the financial goals associated with the vision to "MMAX 2025."

MMAX 2025 aims to achieve 35 million integrated membership (Members) and 20 million integrated monthly active users (MAU) by 2025, balancing the number of members in traditional finance and traffic in digital finance. Through this, the company targets KRW 45 trillion in assets and a 50% contribution of digital operating profit (DX Profit).

The previous goal, MAX 2023, aimed to reach 30 million integrated members and KRW 40 trillion in assets by 2023, but Shinhan Card expects to achieve this goal early within the year.

Furthermore, four core agendas were selected to achieve the vision: ▲ Easier payments ▲ More comfortable finance ▲ Newer platforms ▲ Sustainable core capabilities.

A Shinhan Card official stated, "Traditional financial companies have the capabilities and speed for digital innovation, and digital financial companies have scale and profitability through digital traffic. Only by harmonizing and further strengthening these advantages can we win in competition. Since Shinhan Card possesses all these strengths, it will establish itself as a company that creates the greatest value together with customers by winning not only against existing financial companies but also in new competition with digital natives who have different growth methods."

This content was produced with the assistance of AI translation services.