'Revival After 3 Years and 2 Months' Japan Charter Flight to Korea... Idol Shiroma Miru Is Coming

Participation of Media Outlets like Yomiuri and Asahi and Local Travel Agencies like Hankyu

Gimpo-Haneda Route Resumption Commemorative Airport Welcome Event. Photo by Korea Tourism Organization

[Asia Economy Reporter Kim Heeyoon] Charter flights from Japan to Korea are taking off again after COVID-19. This is the first flight in 3 years and 2 months since all charter flights were completely suspended.

The Korea Tourism Organization announced on the 27th that it will resume charter flights on the Osaka-Jeju route for a 2-night, 3-day schedule from the 29th of this month to the 1st of next month.

This operation was made possible through the joint efforts of the Korea Tourism Organization, Jeju Tourism Organization, and T'way Air. A total of 189 passengers are on the charter flight, including 118 influencers who will visit Korea for promotional activities. These 118 influencers are actively engaged on YouTube, Instagram, TikTok, and other platforms. Their combined social media (SNS) followers exceed 10 million.

Among them is Shiroma Miru, a former member of a Japanese idol group and a participant in the Korea-Japan joint audition program "Produce 48," drawing attention.

Shiroma Miru said, "I joined this trip hoping to introduce the charms of Korea that I love to Japanese people, so that many will like Korea and deepen the friendship between Korea and Japan. I learned about Jeju Island through K-pop music videos and dramas and always wanted to visit, so my wish has come true. I will work hard to promote Jeju's tourism attractions."

Major media outlets such as Yomiuri and Asahi Shimbun, as well as travel agencies like HIS and Hankyu Transportation, are also participating in the schedule to cover Jeju's attractive tourism content and develop products.

Lee Taeyoung, head of the Japan team at the Korea Tourism Organization, said, "This charter flight operation will massively promote Jeju tourism targeting the Japanese market and serve as an opportunity for active operation of regular flights from Japan to Jeju in the future. With an unprecedented large-scale visit by influencers, we plan to utilize viral marketing related to Korean tourism to create local buzz."

This content was produced with the assistance of AI translation services.