Emart24 and Drinking Metaverse Jjan Host 'Online Writing Contest'... "Communicating with the MZ Generation"

Over 400 Participants Join Online Drinking Party

The 'Jujak Festival' is being held at the Drinking Metaverse Jjan.

[Asia Economy Reporter Lim Chunhan] Emart24 announced on the 27th that the ‘Jujak Festival’ held together with the drinking metaverse Jjan gained great popularity.

The Jujak Festival is an online writing contest event where participants submit content related to drinking occasions, such as toasts and acrostic poems, via Instagram. Over approximately three weeks, 1,100 entries were submitted, and a total of 17 works were announced as winners.

The grand prize was awarded to a three-line acrostic poem made with the word ‘Suljari’ (drinking occasion). The poem reads: “I can’t even drink ‘Sul’ (alcohol), so why did I keep the ‘Jari’ (seat)? Because there is ‘Ri(ni)’.” The grand prize winner receives Emart24 gift certificates worth 500,000 KRW, a Samsung wine refrigerator, and limited edition Jjan merchandise, among other generous prizes.

Emart24 planned the online writing contest together with Jjan to engage in fun communication with the MZ generation (Millennials + Generation Z) through alcohol as a medium. Jjan is a new concept online service that allows users to have virtual drinking parties with acquaintances via video calls without restrictions of time and space.

An Emart24 official said, “Through this Jujak Festival, we created an opportunity to interact with customers in a fun way with the new concept of virtual drinking parties,” and added, “We plan to continue presenting unique promotions together with the drinking metaverse Jjan.”

This content was produced with the assistance of AI translation services.