CU Launches 'Jjanggu is the Curry King'... "Food Exactly as Seen in the Animation"

92 Types of Stickers Including Jjanggu and Maenggu Randomly Included

A model is introducing the Jjanggu ready-to-eat meal product at the convenience store CU.

[Asia Economy Reporter Lim Chunhan] CU announced on the 25th that following the Action Mask Ramen on the 28th, it will release the second installment of Jjanggu ready meals, ‘Jjanggu-neun Kare Daewang’ (Jjanggu is the Curry King).

The Jjanggu ready meals are unique products developed as convenience store foods based on dishes appearing in the popular animation ‘Jjanggu-neun Motmallyeo’ (Crayon Shin-chan), such as tonkotsu ramen and curry rice bowl. These products include 92 types of collectible stickers featuring main characters from the animation like Jjanggu, Maenggu, and Yuri, randomly included.

Jjanggu-neun Kare Daewang is a product inspired by the Indian-style curry that Jjanggu enjoys eating in the animation. It captures the distinctive flavor of curry by seasoning with Indian masala spices, milk, fresh cream, and sliced garlic. It recreates an authentic curry rice bowl with the same color as the curry in the cartoon, and differentiates itself from existing retort curries by adding a mild chicken flavor to the smooth and rich curry.

CU plans to continue releasing differentiated products utilizing the characters from Jjanggu-neun Motmallyeo across various categories.

A BGF Retail official said, “Due to the strong fan base of Jjanggu, the ready meals using this character have gained popularity through word of mouth among fans, leading to strong sales, which accelerated the release of follow-up products. We will continue differentiated efforts that satisfy not only the products but also consumers’ purchasing emotions with fresh and new planning aligned with the latest trends.”

This content was produced with the assistance of AI translation services.