Gyeongbuk Company Participates in 'Daegu International Food Industry Exhibition'... Promoting Excellence of SWEET, SALTY, DRINK Products
Introducing Agricultural Processed Products Targeting Consumer Preferences
12 Companies Participating in Gyeongbuk Province Agricultural Processing Management
Twelve local agricultural product processing businesses participated in the 22nd Daegu International Food Industry Exhibition held at Daegu EXCO.
View original image[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Gwi-yeol] The Gyeongbuk Provincial Agricultural Research and Extension Services participated in the 22nd Daegu International Food Industry Exhibition held at Daegu EXCO from the 22nd to the 25th, with 12 local agricultural product processing businesses aggressively promoting their excellent products through marketing.
At this exhibition, under the theme "SWEET! SALTY! DRINK!", over 50 varieties of sweet juices, syrups, jams, salty sauces, pickled products, drinking teas, and vinegars were displayed, offering products tailored to diverse consumer preferences.
Last year, processed food exports amounted to $6.957 billion, an increase of 13.4% compared to the previous year, accounting for about 80% of the total agricultural and food exports, showing strong performance.
In line with this trend, during the exhibition period, each business that pre-registered for export consultations will have opportunities to meet with overseas buyers from interested countries and conduct export consultations, as well as receive consulting with major domestic distributors.
Continuous communication will be maintained afterward to actively support follow-up marketing activities.
Every year, the Agricultural Research and Extension Services conducts education and consulting to strengthen the marketing capabilities and share technical information of processing businesses, which has led to significant achievements at events such as exhibitions by applying these on-site.
They also continuously promote processed products representing Gyeongbuk and provide distribution and marketing technology support to increase off-farm income.
The average sales of processing businesses participating in the research institute’s events last year was 150 million KRW, a 13.5% increase compared to the previous year.
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Shin Yong-seup, Director of the Gyeongbuk Provincial Agricultural Research and Extension Services, said, “We hope that more consumers will seek agricultural processed products through participation in this Daegu International Food Industry Exhibition,” adding, “We will do our best to support active marketing activities that align with consumer trends to achieve the dual effect of increasing farmers’ income and pioneering export markets.”
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