CTK Receives Great Response for 'Clip' at 2022 Makeup in New York

[Asia Economy Reporter Junho Hwang] Cosmetics platform company CTK participated in Make-up in New York held in New York, USA, on the 14th and 15th, and announced on the 21st that it received great response for its beauty creation platform 'CLIP (CTK CLIP)'.

At this exhibition, CTK showcased the newly revamped 'CLIP', which recently underwent UX/UI improvements and launched branding services. As a result, over the two days, a total of about 250 visitors came to CTK's 'CLIP' booth, keeping a steady flow of visitors throughout the fair. More than half of the visitors, over 130 people, were acquired as new customers of CLIP.

At the on-site ‘CLIP’ booth, tablet PCs installed throughout allowed visitors to directly access CLIP and experience the services, and a consultation area was set up within the booth to provide immediate related consultations, operating as an experiential booth. Additionally, an event was held where visitors could receive their own finished product as a gift by simply clicking a button that matched formulation, container, and ingredients, enabling visitors to intuitively experience ‘easy cosmetics development’ through ‘CLIP’.

CTK CEO Inyong Jung said, "This was an opportunity to see the enthusiastic response to 'CLIP (CTK CLIP)' at Make-up in New York, which we attended for the first time in a long while due to the COVID-19 pandemic," adding, "There were positive reactions to the sophisticated design and high level of convenience of the recently revamped CLIP, and through this exhibition, we strengthened partnerships with existing clients and held many meaningful business meetings with potential clients, so we expect this to lead to good results in the future."

Meanwhile, 'CLIP' is a beauty platform where you can explore ingredients, formulas, and packaging products from over 200 CTK partner companies. It enables product planning tailored to each brand’s characteristics, and since its service launch in March last year, it has rapidly grown by securing over 5,000 registered companies.

This content was produced with the assistance of AI translation services.