LG to Launch 'Dios Objet Collection Mood Up' Refrigerator with Color-Changing Door on 22nd

Choose Themes Based on Mood, Taste, and Situation... Easily Change Colors and Atmosphere

The theme color selected in the LG ThinQ app applied to the refrigerator / Source=LG Electronics

[Asia Economy Reporter Kim Pyeonghwa] LG Electronics will launch the 'LG DIOS Objet Collection MoodUp' on the 22nd in Korea, a refrigerator that changes the color to transform the atmosphere of the space.

LG DIOS Objet Collection MoodUp is a product that LG Electronics first unveiled this month at IFA 2022, the largest home appliance exhibition in Europe. It combines the latest home appliance trends of space appliances and UP appliances to apply the unprecedented 'MoodUp' function. Users can select and apply their desired colors from 22 colors for the upper door and 19 colors for the lower door. Users can enjoy various MoodUp functions through LG Electronics' smart home platform, the LG ThinQ app. The product's default colors are Lux Gray (upper door) and Lux White (lower door), expressing the luxurious texture of glass and natural stone.

LG Electronics plans to continuously update new functions for this new UP appliance, including new door colors, themes, music sources, and new features. Collaboration themes with various brands and artists will also be introduced.

The LG DIOS Objet Collection MoodUp is equipped with a Bluetooth speaker in the upper refrigerator and lower freezer model. Users can enjoy various music with MoodUp colors by connecting to 69 built-in music sources as well as smart devices such as smartphones and tablets. It also includes voice recognition functions to open the refrigerator door by voice and the Craft Ice function that makes spherical ice.

LG Electronics analyzed customer refrigerator usage data and reported that the refrigerator door was opened up to 41.3 times per day in summer. Based on 41.3 times, if the door light is on for 11 hours a day, the electricity bill may increase by about 2,700 KRW per month (excluding progressive tax) compared to refrigerators of the same class. This is equivalent to using a 50W bulb in a small space for about 10 hours a day. According to the efficiency management equipment operation regulations of the Korea Energy Agency, the energy consumption efficiency of the new product is grade 2.

The LG DIOS Objet Collection MoodUp consists of three models: two upper refrigerator and lower freezer refrigerators with or without the Knock-On function, and a kimchi refrigerator. The capacity of the new product is 604 liters for the Knock-On function model, 601 liters for the regular model, and 322 liters for the kimchi refrigerator. The price ranges from 6 million to 6.3 million KRW depending on the Knock-On function, and the kimchi refrigerator is priced at 4.5 million KRW.

To commemorate the launch of the new product, LG Electronics will hold a drone show over the Mulbit Stage at Yeouido Hangang Park in Seoul on the 24th. At 8:30 PM and 10:30 PM, 1,000 drones will paint the sky for 10 minutes, drawing the MoodUp refrigerator and the Seoul cityscape.

Consumers can experience the new product from the 22nd at major LG Best Shop branches such as Gangnam Main Store, Seocho Main Store, and Gangbuk Main Store. It will also be available at the 'ThinQ Escape Room Cafe,' a complex cultural space called ‘Ilsangbiilsangui Teum’ near Gangnam Station in Seoul, operating for seven weeks from the 23rd.

Lee Hyunwook, Head of Kitchen Appliance Business Division at LG Electronics H&A Business Division, said, "LG DIOS Objet Collection MoodUp is an innovative product that breaks the fixed notion of refrigerator design and color," adding, "We will provide an innovative customer experience that enhances the value of space and cares for customers' emotions."

This content was produced with the assistance of AI translation services.