Shinsegae Department Store Opens New Balance Pop-up Store... "Limited Edition Sneakers Revealed"

Popular Product Sweepstakes Event Also Prepared

New Balance pop-up store storefront on the 1st floor, The Stage, Shinsegae Department Store Gangnam Branch.

[Asia Economy Reporter Lim Chun-han] Shinsegae Department Store announced on the 21st that it will open a New Balance pop-up store on the 1st floor, The Stage, of its Gangnam branch on the 26th.

At this pop-up store, a limited edition sneaker commemorating the 40th anniversary of New Balance's representative product, the 990 sneakers, will be unveiled, and popular apparel will be available to browse in one space. Additionally, a model collaborated with Aim Leon D'or, a lifestyle brand created by New Balance's global creative director Teddy Santis, will be exclusively prepared.

Visitors can also find sneakers that are difficult to obtain due to their limited global quantities. To celebrate the 40th anniversary of the 990 series, which has represented New Balance since its launch in 1982, creative director Teddy Santis newly designed the 990v1 model, which will be offered in limited quantities, and the 992 series, famous as Steve Jobs' sneakers, will be introduced exclusively at the department store. Both the 40th anniversary limited edition 990 series and the 992 sneakers can only be purchased through a lottery on the official New Balance website, and the products can be picked up at the New Balance main store on the 8th floor of Shinsegae Gangnam branch.

A Shinsegae Department Store official said, “Reflecting the strong interest of customers in their 20s and 30s in sneakers, we have launched a special pop-up store featuring limited edition sneakers,” and added, “We will continue to present trendy lifestyle content and maintain our status as a leading department store in Korea.”

This content was produced with the assistance of AI translation services.