Coway Ranks No.1 in Water Purifier and Bidet Categories in '2022 Brand Customer Satisfaction'

[Asia Economy Reporter Donghyun Choi] Coway announced on the 19th that it was selected as the No. 1 brand in the water purifier and bidet categories in the ‘2022 8th Brand Customer Satisfaction Index (BCSI)’ survey conducted by the Korea Marketing Association.

The Brand Customer Satisfaction Index is a system that selects brands that demonstrate high satisfaction based on excellent product competitiveness. Consumers who actually use the products and services participate directly in the evaluation. It is calculated by comprehensively investigating overall satisfaction with the brand, satisfaction in terms of quality, price, and design, and repurchase intention.

Coway received great responses by introducing products such as the ‘Icon Ice Water Purifier’ and ‘Icon Water Purifier 2,’ which combine ultra-compact size, high hygiene, and interior design effects. The Icon Ice Water Purifier, which implements the smallest size among domestic ice water purifiers, received high scores by enhancing hygiene management functions with a UV sterilization system along with abundant ice-making performance. The Icon Water Purifier 2, which has established itself as a representative bestseller by increasing space utilization with its compact size, was highly evaluated for applying the eco-friendly material Tritan to the faucet where water comes out and improving hygiene by replacing the entire faucet with a new one every year.

The Coway Lulul Double Care Bidet was highly praised for significantly enhancing hygiene convenience with electrolyzed sterilized water and bubble cleaning. The electrolyzed water produced by a 99.9% sterilization certified module manages itself from the waterway to the nozzle and toilet bowl, and the bubble cleans the nozzle and toilet bowl once more for powerful care. The 360-degree bubble whirlpool function cares for even the gaps inside the toilet bowl. In particular, not only the hygiene management function built into the product but also meticulous expert visit management every two months emphasize the importance of a ‘managed bidet’ and improve customer satisfaction.

A Coway official said, “We are continuously introducing innovative products that combine sophisticated design with excellent performance and quality, strengthening our leadership as a premium environmental home appliance brand,” and added, “We will strive to provide the optimal user experience tailored to customers’ diverse tastes and lifestyles and to become a more trusted brand.”

This content was produced with the assistance of AI translation services.