[Report] Early Autumn Wine Festival at Hangang River... "Once by the Wine, Again by the Atmosphere"

'2022 Global Wine and Food Trip' Held at Sebitseom, Seoul on 16-17
Major Domestic Wine Importers Showcase Various Regional Wines
Majority of Visitors in Their 20s and 30s Highlight Young Generation Participation... Reflecting Popularity in Domestic Wine Market

On the 17th, participants are enjoying the festival at the 'Global Wine and Food Trip' hosted by Asia Economy at Sebitseom Floating Island in Seocho-gu, Seoul. Photo by Hyunmin Kim kimhyun81@

[Asia Economy Reporter Eunmo Koo] "This is what weekends are all about. Watching the sunset over the Han River while leisurely enjoying a glass of wine makes both my mood and the atmosphere so wonderful."

The '2022 Global Wine and Food Trip,' held over two days from the 16th to the 17th at the Floating Island on Sebitseom in Seocho-gu, Seoul, concluded successfully with around 2,400 visitors. The Global Wine and Food Trip was held for the first time this year to reflect the recently heightened interest in wine among domestic consumers, providing a venue where both wine beginners and enthusiasts could be introduced to and experience a variety of wines and drinking cultures.

The event featured major domestic wine importers such as Shinsegae L&B, Lotte Chilsung Beverage, Inter Liquor, Dongwon Wine Plus, Vino H, Vinaroma, Vino Paradise, Allvin Wine, Casa de Mendoza, Sompic Wine, and 264 Green Grape Wine, showcasing wines from various regions.

Jung Choong-gu, Customer Support Team Leader at Shinsegae L&B, said, "Since eco-friendly vegan wine is a trend, visitors showed interest in various related products," adding, "Because it was an outdoor event, sparkling wines with refreshing qualities and white varieties like Chardonnay were in high demand."

On the 17th, participants are enjoying the festival at the 'Global Wine and Food Trip' hosted by Asia Economy at Sebitseom Floating Island in Seocho-gu, Seoul. Photo by Hyunmin Kim kimhyun81@

This event was a place where the popularity of the domestic wine market, which is experiencing unprecedented growth, could be felt. The majority of visitors were in their 20s and 30s, highlighting the interest and participation of the younger generation. Minji Choi, in her 20s, said, "Somehow, as more friends and acquaintances around me enjoy wine, the types of drinks I frequently have have naturally changed," and evaluated, "The fact that you can enjoy a variety of wines according to your taste in a comfortable atmosphere seems to be why young people continue to gravitate toward wine."

In fact, many visitors who participated in the event answered that they were attracted to the leisurely nature of wine culture. Jungwoo Choi, also in his 20s, who came along at a friend's suggestion, said, "Wine is one thing, but sitting where you can coolly overlook the Han River, listening to jazz and chatting with friends makes me feel really good," and praised, "I haven't been to many events like this, but I think it would be nice to visit more often in the future."

Another visitor, Moonkyu Jung, said, "Honestly, I don't know much about wine, but enjoying it in this kind of atmosphere makes it more appealing," adding, "Personally, wine suits my palate well, so I want to learn more and drink it properly going forward." The event also featured jazz band performances that enhanced the ambiance, along with programs such as recreation and lucky box raffles that visitors could participate in directly, receiving high praise.

On the 17th, participants are enjoying the festival at the 'Global Wine and Food Trip' hosted by Asia Economy at Sebitseom Floating Island in Seocho-gu, Seoul. Photo by Hyunmin Kim kimhyun81@

This content was produced with the assistance of AI translation services.