Cafe24 Builds Own Mall for Chongkundang Health's Ready Meal Brand 'Tastin'

Providing Convenience Features Such as Integrated Operation Management

Chong Kun Dang Health Tasting Mall.

[Asia Economy Reporter Lim Chunhan] Global e-commerce platform Cafe24 announced on the 19th that Tasteen, a convenient meal brand of Chong Kun Dang Health, has built its official online direct-to-consumer (D2C) mall using its own platform.

Tasteen Mall has implemented a feature that allows easy login through social networking services (SNS) such as Kakao, Naver, and Google. In addition, to expand product sales channels and efficiently manage sales operations, an integrated shopping mall management system was linked to manage orders and inventory of products sold on various external markets including the direct mall and open markets all at once.

For the main page, immersive video and image content were utilized to focus on brand storytelling. Through this, visitors to the mall can intuitively recognize Tasteen’s unique brand characteristics and value as a "convenient meal that saves both taste and health." Featured products are arranged so that they can be purchased directly from the main page without moving to another page. The product content is applied in a magazine format, allowing visitors to easily and quickly understand the products by flipping images left and right as if reading a magazine.

Lee Jae-seok, CEO of Cafe24, said, "D2C has become an essential business strategy for companies to deliver brand experience and value to customers," adding, "Based on Cafe24’s e-commerce technology and enterprise shopping mall service expertise, we will wholeheartedly support companies to rapidly grow their brands."

This content was produced with the assistance of AI translation services.