Yujin Corporation Expands Building Materials Distribution Business Led by Food Waste Processor Verdi

From Materials to Home Appliances... Accelerating Online and Offline Marketing Including Live Broadcast Sales

Food waste disposer Verdi released by Yujin Corporation.
[Photo by Yujin Corporation]

[Asia Economy Reporter Kim Jong-hwa] Yujin Enterprise is expanding its building materials distribution business into home appliances by introducing a food waste disposer.

Yujin Enterprise recently launched the 'Verde,' a hybrid-type food waste disposer. Verde, meaning 'green' or 'verdant' in Spanish, is an eco-friendly concept food waste disposer. It incorporates environmentally friendly elements in the food waste processing stages, such as natural air drying and an exhaust system through the sewer pipe.

Verde uses a collection method rather than discharging food waste into the sewage system. Without the need for microorganisms or filter maintenance under the sink, Verde’s unique technology crushes and naturally dries food waste, reducing the volume of food waste by up to 90%.

The blower operates 24 hours a day, expelling odors through the sewer to block unpleasant smells. The natural air drying method lowers electricity costs compared to hot air drying, and there is no need to replace filters or drying drums, making it highly economical. With low-speed gears and a low-noise design for the drying fan, it achieves a noise level below 35 dB, which is quieter than the library noise standard (40 dB).

Installation is also simple. It is a built-in type installed under the sink, maximizing space utilization. It can be easily reinstalled without additional construction during moves. It also allows simultaneous processing while washing dishes, enhancing convenience.

Yujin Enterprise plans to use the launch of Verde as an opportunity to expand its building materials distribution business from a material-centered focus to include home appliances.

Since entering the building materials distribution business in 2013 with rebar, Yujin Enterprise has steadily expanded its business area with about 3,000 types of interior materials such as wood, flooring, tiles, ceramics, and windows. Last year, sales from the building materials distribution business reached 356.6 billion KRW, a significant increase compared to the initial sales of 11.4 billion KRW at market entry, demonstrating successful business growth.

To expand Verde sales, Yujin Enterprise plans to actively target not only construction companies, its main clients in the building materials distribution business, but also the B2C market. To this end, it is expanding sales channels and intensifying online and offline marketing, including live broadcast sales.

A Yujin Enterprise official stated, "Verde is a new hybrid type that combines the advantages of existing food waste disposers, meeting the needs of customers seeking eco-friendliness and convenience. Starting with the launch of Verde, we plan to expand our distribution channels from primarily B2B to include consumer-to-consumer transactions, broadening the portfolio of our building materials distribution business."

This content was produced with the assistance of AI translation services.