"10,000 Won Range · Double Size · Triple Toppings" Lotte Mart Launches 'One Pound Shrimp Pizza'

Lotte Mart Launches Cost-Effective Premium 'One Pound Shrimp Pizza' on 22nd
Direct Sourcing Used, 1-Pound (453g) Shrimp Topping Pizza Priced Around 10,000 KRW
"Will Strengthen Cost-Effective Premium Pizza Lineup to Satisfy Both Taste and Price"

Lotte Mart, 'One Pound Shrimp Pizza'.

[Asia Economy Reporter Yuri Kim] Lotte Mart announced on the 19th that starting from the 22nd, it will newly launch a premium pizza called 'One Pound Shrimp Pizza' under its own pizza brand 'Cheese & Dough,' featuring 1 pound (453g) of shrimp topping.

In an era of high inflation, the 'half-price craze' has spread to pizza products, and large marts are offering various low-priced pizzas. Lotte Mart also sold an 18-inch extra-large 'Original Pizza' at a discounted price of 9,800 won from the 1st to the 14th. Sales of this product increased by more than 50% compared to the previous month. Lotte Mart stated, "While the previous half-price pizza promotion satisfied the demand for cost-effective pizzas, the newly launched One Pound Shrimp Pizza aims to satisfy customers' premium demand."

The One Pound Shrimp Pizza is a premium pizza filled with about 1 pound of shrimp topping on an 18-inch extra-large pizza, which has twice the area of an L size (13-inch) pizza. This amount is about three times more than the shrimp topping amount (around 150g) of other franchise pizzas. The price is in the high 10,000 won range (19,800 won), offering good cost-effectiveness.

The reason why Lotte Mart Cheese & Dough can offer premium pizzas at reasonable prices is that they source large quantities of shrimp directly from overseas, lowering the purchase cost of raw materials and reducing logistics expenses. Lotte Mart emphasized, "FIC (Food Innovation Center) aquaculture chefs and merchandisers (MD) visited shrimp pizza specialty stores and developed a marinade sauce optimized for shrimp," adding, "The pre-processing step using the sauce controls the potentially fishy taste caused by the large amount of shrimp topping." The dough is cold-fermented for 48 hours and remains chewy even when cooled. A blend of three types of cheese is used to provide a deep flavor.

Park Yeon-jun, chef of Lotte Mart's Food Innovation Team, said, "We developed the One Pound Shrimp Pizza to change the perception that large mart pizzas are limited to cost-effectiveness and cannot be premium," and added, "In October, we plan to strengthen the cost-effective premium pizza lineup by additionally launching the 'One Geun Beef Bulgogi Pizza' topped with 600g of beef bulgogi raw material, satisfying both taste and price."

This content was produced with the assistance of AI translation services.