Bodyfriend Opens Largest Premium Store in Gwangjin-gu

Exterior view of Bodyfriend's premium store 'Gwangjin Exhibition Hall'.

[Asia Economy Reporter Donghyun Choi] Bodyfriend announced on the 16th that it has opened its largest premium store, the ‘Gwangjin Exhibition Hall,’ in Gwangjin-gu, Seoul.

The Gwangjin direct management exhibition hall, with its yellow exterior, spans a total of 4 floors (3 above ground, 1 underground) and covers an area of 922㎡ (approximately 279 pyeong), making it the largest Bodyfriend direct management exhibition hall. It is located within walking distance of Gunja Station on Lines 5 and 7, and is also adjacent to the Seongsu-dong cafe street, a popular spot among the MZ generation (Millennials + Generation Z).

The interior of the exhibition hall features Bodyfriend’s distinctive design identity with an ivory tone color matched with black. As a large exhibition hall, it utilizes the spacious area to create point spaces such as photo zones with metal finishes and mirror materials to add fun. Simple furniture arrangements and soft lighting add a sense of stability.

The first floor consists of a welcome area and consultation zone for greeting customers, the second floor is mainly dedicated to massage chair experiences, and the third floor is a dedicated experience space for the Italian natural latex mattress ‘La Cloud.’ Each floor is decorated with different concepts. In particular, the exhibition hall maximizes customer experience with distinctive zones such as the healing zone featuring plant displays, a media zone where sound and video can be enjoyed together, and private rooms for a complete experience in separated spaces.

Throughout the space, artworks by Bodyfriend-affiliated artists, neon sign structures, and heart-shaped tables are displayed so that visitors can enjoy art appreciation alongside massage chair experiences. Moving forward, Bodyfriend plans to actively expand the Gwangjin Exhibition Hall into a complex cultural space that combines healthy culture and relaxation, by leveraging its unique interior characteristics for various artist collaboration projects and VIP classes, as well as healthcare product experiences.

A Bodyfriend representative said, “We hope visitors to the Gwangjin Exhibition Hall will experience Bodyfriend’s healthy lifestyle and diverse brand experiences,” adding, “It will not only extend the healthy lifespan of local residents by 10 years but also become a new landmark representing the Gwangjin area.”

This content was produced with the assistance of AI translation services.