Mercedes-Benz Korea Officially Sponsors '2022 Disney in Concert'

As Part of the 'Mercedes Selection'

[Asia Economy Reporter Kiho Sung] Mercedes-Benz Korea announced on the 13th that it will officially sponsor the ‘2022 Disney in Concert’ held over two days on the 2nd and 3rd of next month at the Sejong Center for the Performing Arts Grand Theater in Jongno-gu, Seoul.

This sponsorship of the ‘2022 Disney in Concert’ is the seventh activity conducted as part of Mercedes-Benz Korea’s cultural and artistic sponsorship program, ‘Mercedes Selection.’ Since November 2017, starting with the official sponsorship of the Berlin Philharmonic’s Korea tour, Mercedes-Benz Korea has been supporting various cultural and artistic activities annually, including performances and exhibitions.

‘Disney in Concert’ is a Disney original production that harmonizes Disney original animations displayed on a large LED screen, the overwhelming sound and music created by a 70-piece orchestra, and the perfect harmony of Disney Concert Singers active on Broadway in the United States. Since its first Korea tour in 2014, it has continued its success, receiving favorable reviews from domestic audiences who love Disney and selling out every performance.

At the ‘2022 Disney in Concert,’ audiences can experience various Disney works based on the vivid acting and singing of Broadway singers who bring movie characters to life. This performance will feature classic masterpieces loved worldwide for a long time, such as ‘The Little Mermaid,’ ‘The Lion King,’ and ‘Aladdin,’ as well as songs from recently released and continuously beloved animations like ‘Rapunzel,’ ‘Moana,’ ‘Coco,’ and ‘Frozen,’ offering a show that all generations can enjoy.

Mercedes-Benz Korea plans to invite customers to this performance together with its official dealers, providing a special and enjoyable experience befitting the top brand, and will continue sponsorship activities to promote and expand the base of culture and arts through Mercedes Selection in the future.

This content was produced with the assistance of AI translation services.