Lotte Mart Premium Oral Care Event... "Targeting the MZ Generation"
Functional Oral Care Products Sales Up 20%
Models are showcasing oral care products at Lotte Mart Zeta Plex Jamsil branch in Seoul.
View original image[Asia Economy Reporter Lim Chunhan] Lotte Mart announced on the 13th that it will hold a premium oral care products event targeting the MZ generation (Millennials + Generation Z).
According to Lotte Mart, sales of functional premium oral care products from January to August this year increased by more than 20% compared to the previous year. This is analyzed to be due to the increased demand for breath freshening products among the 20s and 30s generation as masks have become a daily necessity, and trendy packaged toothpaste and toothbrushes are popular as thoughtful gifts.
From the 15th to the 28th, Lotte Mart will give customers who purchase LG Household & Health Care's premium oral care products worth more than 25,000 won a voucher for a photo shoot at Insaeng Ne Cut.
Hot Picks Today
As Samsung Falters, Chinese DRAM Surges: CXMT Returns to Profit in Just One Year
- "Most Americans Didn't Want This"... Americans Lose 60 Trillion Won to Soaring Fuel Costs
- South Korea Joins the Humanoid Race... LG and KIST Form a Unified Team
- Samsung Union Member Sparks Controversy With Telegram Post: "Let's Push KOSPI Down to 5,000"
- "Why Make Things Like This?" Foreign Media Highlights Bizarre Phenomenon Spreading in Korea
A Lotte Mart official said, "We planned the Insaeng Ne Cut photo shoot voucher event, breaking away from the formats of previous events, for the 20s and 30s consumers who lead the popularity of premium oral care products,” and added, “We will continue to plan various promotions and quickly introduce trendy new products.”
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
