Hyundai Marine & Fire Insurance Unveils New Ad Campaign 'Insurance That Starts from the Heart'
[Asia Economy Reporter Changhwan Lee] Hyundai Marine & Fire Insurance announced on the 8th that it has released a corporate PR advertisement titled "Insurance That Starts from the Heart."
The advertisement begins with actor Lee Jung-jae asking, "Why does Hyundai Marine say it is done by the heart?"
Lee Jung-jae appears as a referee at a Taekwondo gym, raising the hands of two children, symbolizing the "desire to protect the children's hearts." The scene then shows him retaking an old family photo, representing the "wish to be together for a long time," followed by students helping an elderly person struggling to use a kiosk, expressing the "desire to be a support to someone."
Through various moments in our daily lives where hearts connect, the advertisement conveys that insurance begins from such heartfelt intentions, which is why Hyundai Marine says it is "done by the heart."
Hot Picks Today
As Samsung Falters, Chinese DRAM Surges: CXMT Returns to Profit in Just One Year
- "Most Americans Didn't Want This"... Americans Lose 60 Trillion Won to Soaring Fuel Costs
- Man in His 30s Dies After Assaulting Father and Falling from Yongin Apartment
- Samsung Union Member Sparks Controversy With Telegram Post: "Let's Push KOSPI Down to 5,000"
- "Why Make Things Like This?" Foreign Media Highlights Bizarre Phenomenon Spreading in Korea
A representative from Hyundai Marine's PR department stated, "We hope that the message 'Insurance starts where the heart reaches' will convey Hyundai Marine's sincere care for its customers."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
