SK Stoa recruits host Lee Chan-seok... Launches beauty program 'Skin Vitality Chan-seok C'

SK Stoa announced that it has recruited show host Lee Chan-seok to strengthen its beauty category and will launch the beauty program "Skin Vitalizer Chan-seok C."

[Asia Economy Reporter Jeon Jinyoung] SK Stoa announced on the 8th that it has recruited show host Lee Chan-seok and will launch the beauty program ‘Skin Vitality Chan-seok C’. This is to expand the beauty product line in line with the transition to the COVID-19 endemic.

Show host Lee Chan-seok is a male beauty specialist who has sold out various beauty products on multiple home shopping channels. He is especially known for intuitively conveying the product’s features by personally using the products and sharing his impressions before selling them.

SK Stoa’s strategy is to create differentiated broadcasts and introduce various new beauty products to attract new customers through the recruitment of show host Lee Chan-seok. The program ‘Chan-seok C’ will carefully select and introduce products personally experienced by Chan-seok to the main customer base of women housewives in their 40s to 60s, just like the essential vitamin C for the skin.

The broadcast will be held every Sunday from 12:36 PM for one hour. The first broadcast will be on the 11th and will feature the ‘Dermafix Humal Collagen Mask Pack Lee Chan-seok Exclusive Package’.

Additionally, customers who purchase promotional products by the 30th of this month will receive up to 10% reward points, and those who write product reviews after purchasing promotional products will be given Starbucks coffee gifticons as part of an event.

Kim Pansoo, head of SK Stoa Commerce Business Group 1, said, “We specially recruited show host Lee Chan-seok to strengthen our beauty program and offer various products to customers,” adding, “We will strive to create differentiated programs with show host Lee Chan-seok and become a leading broadcast in the beauty market.”

This content was produced with the assistance of AI translation services.