Lotte Duty Free Appoints Super Junior and Stray Kids as Models... Strengthening Lineup

Lee Junho and aespa Followed by Second Model Lineup Unveiled
Additional Models to Be Revealed in Second Half
"Strengthening Marketing Aligned with Global Duty-Free Market Reopening"

Lotte Duty Free model Stray Kids.

[Asia Economy Reporter Yuri Kim] Lotte Duty Free announced on the 7th that it has selected Super Junior and Stray Kids as models to capture the hearts of customers worldwide beyond Asia.

On the 5th, Lotte Duty Free showcased a video content announcing the appointment of the 8-member male idol group Stray Kids as a model through its official Instagram. This is the third model following singer and actor Lee Junho and girl group aespa, who were revealed last month. Stray Kids debuted in 2018 and established themselves as a global trend group by ranking first on the US comprehensive album chart 'Billboard 200' in March, four years after their debut.

Lotte Duty Free model Super Junior.

Following Stray Kids, Super Junior will also join as a new model on the same day. A 'Guess Who' model reveal video announcing the model lineup and an SNS event will be uploaded. Since their debut in 2005, Super Junior has led the Korean Wave as representative K-pop singers in Southeast Asia with hit songs such as Sorry Sorry and Bonamana. Super Junior has a deep connection with Lotte Duty Free, having served as a long-term model for about seven years from 2013 until 2019, before the COVID-19 pandemic. They have contributed to enhancing Lotte Duty Free’s brand value over the years by participating in major events such as the 'Lotte Duty Free Family Concert,' the web drama 'Queen Maker,' and the opening ceremony of the Hanoi Airport branch.

Lotte Duty Free plans to accelerate customer diversification and target the Southeast Asian market, led by the loyal fanbases of Super Junior and Stray Kids. Various content featuring interviews and photos showcasing the charms of Super Junior and Stray Kids will be presented through domestic and overseas Lotte Duty Free stores, official SNS accounts, and LDF Magazine.

Lee Sang-jin, Head of Marketing at Lotte Duty Free, said, "With the recent increase in Southeast Asian tourists visiting Korea and the upcoming opening of the Da Nang downtown store, we plan to captivate customers’ hearts with various events featuring the new models. Going forward, Lotte Duty Free will actively utilize marketing that links tourism and shopping to contribute to the recovery of the domestic tourism market."

This content was produced with the assistance of AI translation services.